Global Biometrics Authentication Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035
- PUBLISHED ON
- 10/11/2022
- NO OF PAGES
- 260
- CATEGORY
- Information Technology
The Biometrics Authentication market report is a perfect foundation for people looking out for a comprehensive study and analysis of the Biometrics Authentication market. On the basis of historic growth analysis and current scenario of Biometrics Authentication market place, the report intends to offer actionable insights and outlook on global / regional market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tool that facilitate deeper understanding of multiple aspects of global Biometrics Authentication market. These further helps users with their developmental strategy.
This report examines all the key factors influencing growth of global Biometrics Authentication market, including demand-supply scenario, pricing structure, profit margins, production and value chain / ecosystem analysis. Regional assessment of global Biometrics Authentication market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Biometrics Authentication Market: Major Players
Qualcomm
Aware
Safran
Precise Biometrics
ASSA ABLOY
M2SYS Technology
BIO-key International
Cross Match Technologies
Secunet Security Networks
Securiport
Fulcrum Biometrics
Daon
Cognitec Systems
Suprema
Facebanx
VASCO Data Security International
NEC
Thales
Fujitsu
Stanley Black & Decker
Global Biometrics Authentication Market: By Types
Face
Hand geometry
Voice
Signature
Iris
Automated fingerprint identification system (AFIS)
Non-AFIS
Others
Global Biometrics Authentication Market: By Applications
Government
Banking and finance
Consumer electronics
Healthcare
Transport/logistics
Defense & security
Others
Global Biometrics Authentication Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Biometrics Authentication market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Global Biometrics Authentication Market: Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.
Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
Base Year: 2023This report examines all the key factors influencing growth of global Biometrics Authentication market, including demand-supply scenario, pricing structure, profit margins, production and value chain / ecosystem analysis. Regional assessment of global Biometrics Authentication market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Biometrics Authentication Market: Major Players
Qualcomm
Aware
Safran
Precise Biometrics
ASSA ABLOY
M2SYS Technology
BIO-key International
Cross Match Technologies
Secunet Security Networks
Securiport
Fulcrum Biometrics
Daon
Cognitec Systems
Suprema
Facebanx
VASCO Data Security International
NEC
Thales
Fujitsu
Stanley Black & Decker
Global Biometrics Authentication Market: By Types
Face
Hand geometry
Voice
Signature
Iris
Automated fingerprint identification system (AFIS)
Non-AFIS
Others
Global Biometrics Authentication Market: By Applications
Government
Banking and finance
Consumer electronics
Healthcare
Transport/logistics
Defense & security
Others
Global Biometrics Authentication Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Biometrics Authentication market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Global Biometrics Authentication Market: Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.
Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
Historic Year: 2016-2022
Forecast: 2024-2035
1 Biometrics Authentication Market Definition and Overview
1.1 Objectives of the Study
1.2 Overview of Biometrics Authentication
1.3 Biometrics Authentication Market Scope and Market Size Estimation
1.4 Market Segmentation
1.4.1 Types of Biometrics Authentication
1.4.2 Applications of Biometrics Authentication
1.5 Market Exchange Rate
2 Research Method and Logic
2.1 Methodology
2.2 Research Data Source
3 Market Competition Analysis
3.1 Qualcomm Market Performance Analysis
3.1.1 Qualcomm Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 Qualcomm Sales, Value, Price, Gross Margin 2016-2021
3.2 Aware Market Performance Analysis
3.2.1 Aware Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 Aware Sales, Value, Price, Gross Margin 2016-2021
3.3 Safran Market Performance Analysis
3.3.1 Safran Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 Safran Sales, Value, Price, Gross Margin 2016-2021
3.4 Precise Biometrics Market Performance Analysis
3.4.1 Precise Biometrics Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 Precise Biometrics Sales, Value, Price, Gross Margin 2016-2021
3.5 ASSA ABLOY Market Performance Analysis
3.5.1 ASSA ABLOY Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 ASSA ABLOY Sales, Value, Price, Gross Margin 2016-2021
3.6 M2SYS Technology Market Performance Analysis
3.6.1 M2SYS Technology Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 M2SYS Technology Sales, Value, Price, Gross Margin 2016-2021
3.7 BIO-key International Market Performance Analysis
3.7.1 BIO-key International Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 BIO-key International Sales, Value, Price, Gross Margin 2016-2021
3.8 Cross Match Technologies Market Performance Analysis
3.8.1 Cross Match Technologies Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 Cross Match Technologies Sales, Value, Price, Gross Margin 2016-2021
3.9 Secunet Security Networks Market Performance Analysis
3.9.1 Secunet Security Networks Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 Secunet Security Networks Sales, Value, Price, Gross Margin 2016-2021
3.10 Securiport Market Performance Analysis
3.10.1 Securiport Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 Securiport Sales, Value, Price, Gross Margin 2016-2021
3.11 Fulcrum Biometrics Market Performance Analysis
3.11.1 Fulcrum Biometrics Basic Information
3.11.2 Product and Service Analysis
3.11.3 Strategies for Company to Deal with the Impact of COVID-19
3.11.4 Fulcrum Biometrics Sales, Value, Price, Gross Margin 2016-2021
3.12 Daon Market Performance Analysis
3.12.1 Daon Basic Information
3.12.2 Product and Service Analysis
3.12.3 Strategies for Company to Deal with the Impact of COVID-19
3.12.4 Daon Sales, Value, Price, Gross Margin 2016-2021
3.13 Cognitec Systems Market Performance Analysis
3.13.1 Cognitec Systems Basic Information
3.13.2 Product and Service Analysis
3.13.3 Strategies for Company to Deal with the Impact of COVID-19
3.13.4 Cognitec Systems Sales, Value, Price, Gross Margin 2016-2021
3.14 Suprema Market Performance Analysis
3.14.1 Suprema Basic Information
3.14.2 Product and Service Analysis
3.14.3 Strategies for Company to Deal with the Impact of COVID-19
3.14.4 Suprema Sales, Value, Price, Gross Margin 2016-2021
3.15 Facebanx Market Performance Analysis
3.15.1 Facebanx Basic Information
3.15.2 Product and Service Analysis
3.15.3 Strategies for Company to Deal with the Impact of COVID-19
3.15.4 Facebanx Sales, Value, Price, Gross Margin 2016-2021
3.16 VASCO Data Security International Market Performance Analysis
3.16.1 VASCO Data Security International Basic Information
3.16.2 Product and Service Analysis
3.16.3 Strategies for Company to Deal with the Impact of COVID-19
3.16.4 VASCO Data Security International Sales, Value, Price, Gross Margin 2016-2021
3.17 NEC Market Performance Analysis
3.17.1 NEC Basic Information
3.17.2 Product and Service Analysis
3.17.3 Strategies for Company to Deal with the Impact of COVID-19
3.17.4 NEC Sales, Value, Price, Gross Margin 2016-2021
3.18 Thales Market Performance Analysis
3.18.1 Thales Basic Information
3.18.2 Product and Service Analysis
3.18.3 Strategies for Company to Deal with the Impact of COVID-19
3.18.4 Thales Sales, Value, Price, Gross Margin 2016-2021
3.19 Fujitsu Market Performance Analysis
3.19.1 Fujitsu Basic Information
3.19.2 Product and Service Analysis
3.19.3 Strategies for Company to Deal with the Impact of COVID-19
3.19.4 Fujitsu Sales, Value, Price, Gross Margin 2016-2021
3.20 Stanley Black & Decker Market Performance Analysis
3.20.1 Stanley Black & Decker Basic Information
3.20.2 Product and Service Analysis
3.20.3 Strategies for Company to Deal with the Impact of COVID-19
3.20.4 Stanley Black & Decker Sales, Value, Price, Gross Margin 2016-2021
4 Market Segment by Type, Historical Data and Market Forecasts
4.1 Global Biometrics Authentication Production and Value by Type
4.1.1 Global Biometrics Authentication Production by Type 2016-2021
4.1.2 Global Biometrics Authentication Market Value by Type 2016-2021
4.2 Global Biometrics Authentication Market Production, Value and Growth Rate by Type 2016-2021
4.2.1 Face Market Production, Value and Growth Rate
4.2.2 Hand geometry Market Production, Value and Growth Rate
4.2.3 Voice Market Production, Value and Growth Rate
4.2.4 Signature Market Production, Value and Growth Rate
4.2.5 Iris Market Production, Value and Growth Rate
4.2.6 Automated fingerprint identification system (AFIS) Market Production, Value and Growth Rate
4.2.7 Non-AFIS Market Production, Value and Growth Rate
4.2.8 Others Market Production, Value and Growth Rate
4.3 Global Biometrics Authentication Production and Value Forecast by Type
4.3.1 Global Biometrics Authentication Production Forecast by Type 2022-2030
4.3.2 Global Biometrics Authentication Market Value Forecast by Type 2022-2030
4.4 Global Biometrics Authentication Market Production, Value and Growth Rate by Type Forecast 2022-2030
4.4.1 Face Market Production, Value and Growth Rate Forecast
4.4.2 Hand geometry Market Production, Value and Growth Rate Forecast
4.4.3 Voice Market Production, Value and Growth Rate Forecast
4.4.4 Signature Market Production, Value and Growth Rate Forecast
4.4.5 Iris Market Production, Value and Growth Rate Forecast
4.4.6 Automated fingerprint identification system (AFIS) Market Production, Value and Growth Rate Forecast
4.4.7 Non-AFIS Market Production, Value and Growth Rate Forecast
4.4.8 Others Market Production, Value and Growth Rate Forecast
5 Market Segment by Application, Historical Data and Market Forecasts
5.1 Global Biometrics Authentication Consumption and Value by Application
5.1.1 Global Biometrics Authentication Consumption by Application 2016-2021
5.1.2 Global Biometrics Authentication Market Value by Application 2016-2021
5.2 Global Biometrics Authentication Market Consumption, Value and Growth Rate by Application 2016-2021
5.2.1 Government Market Consumption, Value and Growth Rate
5.2.2 Banking and finance Market Consumption, Value and Growth Rate
5.2.3 Consumer electronics Market Consumption, Value and Growth Rate
5.2.4 Healthcare Market Consumption, Value and Growth Rate
5.2.5 Transport/logistics Market Consumption, Value and Growth Rate
5.2.6 Defense & security Market Consumption, Value and Growth Rate
5.2.7 Others Market Consumption, Value and Growth Rate
5.3 Global Biometrics Authentication Consumption and Value Forecast by Application
5.3.1 Global Biometrics Authentication Consumption Forecast by Application 2022-2030
5.3.2 Global Biometrics Authentication Market Value Forecast by Application 2022-2030
5.4 Global Biometrics Authentication Market Consumption, Value and Growth Rate by Application Forecast 2022-2030
5.4.1 Government Market Consumption, Value and Growth Rate Forecast
5.4.2 Banking and finance Market Consumption, Value and Growth Rate Forecast
5.4.3 Consumer electronics Market Consumption, Value and Growth Rate Forecast
5.4.4 Healthcare Market Consumption, Value and Growth Rate Forecast
5.4.5 Transport/logistics Market Consumption, Value and Growth Rate Forecast
5.4.6 Defense & security Market Consumption, Value and Growth Rate Forecast
5.4.7 Others Market Consumption, Value and Growth Rate Forecast
6 Global Biometrics Authentication by Region, Historical Data and Market Forecasts
6.1 Global Biometrics Authentication Sales by Region 2016-2021
6.2 Global Biometrics Authentication Market Value by Region 2016-2021
6.3 Global Biometrics Authentication Market Sales, Value and Growth Rate by Region 2016-2021
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 South America
6.3.5 Middle East and Africa
6.4 Global Biometrics Authentication Sales Forecast by Region 2022-2030
6.5 Global Biometrics Authentication Market Value Forecast by Region 2022-2030
6.6 Global Biometrics Authentication Market Sales, Value and Growth Rate Forecast by Region 2022-2030
6.6.1 North America
6.6.2 Europe
6.6.3 Asia Pacific
6.6.4 South America
6.6.5 Middle East and Africa
7 United State Market Size Analysis 2016-2026
7.1 United State Biometrics Authentication Value and Market Growth 2016-2021
7.2 United State Biometrics Authentication Sales and Market Growth 2016-2021
7.3 United State Biometrics Authentication Market Value Forecast 2022-2030
8 Canada Market Size Analysis 2016-2026
8.1 Canada Biometrics Authentication Value and Market Growth 2016-2021
8.2 Canada Biometrics Authentication Sales and Market Growth 2016-2021
8.3 Canada Biometrics Authentication Market Value Forecast 2022-2030
9 Germany Market Size Analysis 2016-2026
9.1 Germany Biometrics Authentication Value and Market Growth 2016-2021
9.2 Germany Biometrics Authentication Sales and Market Growth 2016-2021
9.3 Germany Biometrics Authentication Market Value Forecast 2022-2030
10 UK Market Size Analysis 2016-2026
10.1 UK Biometrics Authentication Value and Market Growth 2016-2021
10.2 UK Biometrics Authentication Sales and Market Growth 2016-2021
10.3 UK Biometrics Authentication Market Value Forecast 2022-2030
11 France Market Size Analysis 2016-2026
11.1 France Biometrics Authentication Value and Market Growth 2016-2021
11.2 France Biometrics Authentication Sales and Market Growth 2016-2021
11.3 France Biometrics Authentication Market Value Forecast 2022-2030
12 Italy Market Size Analysis 2016-2026
12.1 Italy Biometrics Authentication Value and Market Growth 2016-2021
12.2 Italy Biometrics Authentication Sales and Market Growth 2016-2021
12.3 Italy Biometrics Authentication Market Value Forecast 2022-2030
13 Spain Market Size Analysis 2016-2026
13.1 Spain Biometrics Authentication Value and Market Growth 2016-2021
13.2 Spain Biometrics Authentication Sales and Market Growth 2016-2021
13.3 Spain Biometrics Authentication Market Value Forecast 2022-2030
14 Russia Market Size Analysis 2016-2026
14.1 Russia Biometrics Authentication Value and Market Growth 2016-2021
14.2 Russia Biometrics Authentication Sales and Market Growth 2016-2021
14.3 Russia Biometrics Authentication Market Value Forecast 2022-2030
15 China Market Size Analysis 2016-2026
15.1 China Biometrics Authentication Value and Market Growth 2016-2021
15.2 China Biometrics Authentication Sales and Market Growth 2016-2021
15.3 China Biometrics Authentication Market Value Forecast 2022-2030
16 Japan Market Size Analysis 2016-2026
16.1 Japan Biometrics Authentication Value and Market Growth 2016-2021
16.2 Japan Biometrics Authentication Sales and Market Growth 2016-2021
16.3 Japan Biometrics Authentication Market Value Forecast 2022-2030
17 South Korea Market Size Analysis 2016-2026
17.1 South Korea Biometrics Authentication Value and Market Growth 2016-2021
17.2 South Korea Biometrics Authentication Sales and Market Growth 2016-2021
17.3 South Korea Biometrics Authentication Market Value Forecast 2022-2030
18 Australia Market Size Analysis 2016-2026
18.1 Australia Biometrics Authentication Value and Market Growth 2016-2021
18.2 Australia Biometrics Authentication Sales and Market Growth 2016-2021
18.3 Australia Biometrics Authentication Market Value Forecast 2022-2030
19 Thailand Market Size Analysis 2016-2026
19.1 Thailand Biometrics Authentication Value and Market Growth 2016-2021
19.2 Thailand Biometrics Authentication Sales and Market Growth 2016-2021
19.3 Thailand Biometrics Authentication Market Value Forecast 2022-2030
20 Brazil Market Size Analysis 2016-2026
20.1 Brazil Biometrics Authentication Value and Market Growth 2016-2021
20.2 Brazil Biometrics Authentication Sales and Market Growth 2016-2021
20.3 Brazil Biometrics Authentication Market Value Forecast 2022-2030
21 Argentina Market Size Analysis 2016-2026
21.1 Argentina Biometrics Authentication Value and Market Growth 2016-2021
21.2 Argentina Biometrics Authentication Sales and Market Growth 2016-2021
21.3 Argentina Biometrics Authentication Market Value Forecast 2022-2030
22 Chile Market Size Analysis 2016-2026
22.1 Chile Biometrics Authentication Value and Market Growth 2016-2021
22.2 Chile Biometrics Authentication Sales and Market Growth 2016-2021
22.3 Chile Biometrics Authentication Market Value Forecast 2022-2030
23 South Africa Market Size Analysis 2016-2026
23.1 South Africa Biometrics Authentication Value and Market Growth 2016-2021
23.2 South Africa Biometrics Authentication Sales and Market Growth 2016-2021
23.3 South Africa Biometrics Authentication Market Value Forecast 2022-2030
24 Egypt Market Size Analysis 2016-2026
24.1 Egypt Biometrics Authentication Value and Market Growth 2016-2021
24.2 Egypt Biometrics Authentication Sales and Market Growth 2016-2021
24.3 Egypt Biometrics Authentication Market Value Forecast 2022-2030
25 UAE Market Size Analysis 2016-2026
25.1 UAE Biometrics Authentication Value and Market Growth 2016-2021
25.2 UAE Biometrics Authentication Sales and Market Growth 2016-2021
25.3 UAE Biometrics Authentication Market Value Forecast 2022-2030
26 Saudi Arabia Market Size Analysis 2016-2026
26.1 Saudi Arabia Biometrics Authentication Value and Market Growth 2016-2021
26.2 Saudi Arabia Biometrics Authentication Sales and Market Growth 2016-2021
26.3 Saudi Arabia Biometrics Authentication Market Value Forecast 2022-2030
27 Market Dynamic Analysis and Development Suggestions
27.1 Market Drivers
27.2 Market Development Constraints
27.3 PEST Analysis
27.3.1 Political Factors
27.3.2 Economic Factors
27.3.3 Social Factors
27.3.4 Technological Factors
27.4 Industry Trends Under COVID-19
27.4.1 Risk Assessment on COVID-19
27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
27.5 Market Entry Strategy Analysis
27.5.1 Market Definition
27.5.2 Client
27.5.3 Distribution Model
27.5.4 Product Messaging and Positioning
27.5.5 Price
27.6 Advice on Entering the Market
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