Global Gastrointestinal Endoscopic Devices Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035
- PUBLISHED ON
- 9/22/2022
- NO OF PAGES
- 222
- CATEGORY
- Healthcare & Life Sciences
The Gastrointestinal Endoscopic Devices market report is a perfect foundation for people looking out for a comprehensive study and analysis of the Gastrointestinal Endoscopic Devices market. On the basis of historic growth analysis and current scenario of Gastrointestinal Endoscopic Devices market place, the report intends to offer actionable insights and outlook on global / regional market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tool that facilitate deeper understanding of multiple aspects of global Gastrointestinal Endoscopic Devices market. These further helps users with their developmental strategy.
This report examines all the key factors influencing growth of global Gastrointestinal Endoscopic Devices market, including demand-supply scenario, pricing structure, profit margins, production and value chain / ecosystem analysis. Regional assessment of global Gastrointestinal Endoscopic Devices market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Gastrointestinal Endoscopic Devices Market: Major Players
Taewoong
Boston Scientific
Cardinal Health
Olympus
Johnson & Johnson
ERBE
Pentax
Fujinon
Corpak
Covidien
Kimberly Clark
Cook Medical
Tyco
Abbott Nutrition
Conmed
Stryker
Global Gastrointestinal Endoscopic Devices Market: By Types
Hemostatis Devices
Biopsy Devices
Endoscopic Retrograde Cholangiopancreatography Devices (ERCP)
Capsule Endoscopes
GI Videoscopes
Others
Global Gastrointestinal Endoscopic Devices Market: By Applications
Colon & Rectum Cancer
Gastroenteritis
Other
Global Gastrointestinal Endoscopic Devices Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Gastrointestinal Endoscopic Devices market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Global Gastrointestinal Endoscopic Devices Market: Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.
Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
Base Year: 2023This report examines all the key factors influencing growth of global Gastrointestinal Endoscopic Devices market, including demand-supply scenario, pricing structure, profit margins, production and value chain / ecosystem analysis. Regional assessment of global Gastrointestinal Endoscopic Devices market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Gastrointestinal Endoscopic Devices Market: Major Players
Taewoong
Boston Scientific
Cardinal Health
Olympus
Johnson & Johnson
ERBE
Pentax
Fujinon
Corpak
Covidien
Kimberly Clark
Cook Medical
Tyco
Abbott Nutrition
Conmed
Stryker
Global Gastrointestinal Endoscopic Devices Market: By Types
Hemostatis Devices
Biopsy Devices
Endoscopic Retrograde Cholangiopancreatography Devices (ERCP)
Capsule Endoscopes
GI Videoscopes
Others
Global Gastrointestinal Endoscopic Devices Market: By Applications
Colon & Rectum Cancer
Gastroenteritis
Other
Global Gastrointestinal Endoscopic Devices Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Gastrointestinal Endoscopic Devices market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Global Gastrointestinal Endoscopic Devices Market: Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.
Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
Historic Year: 2016-2022
Forecast: 2024-2035
1 Gastrointestinal Endoscopic Devices Market Definition and Overview
1.1 Objectives of the Study
1.2 Overview of Gastrointestinal Endoscopic Devices
1.3 Gastrointestinal Endoscopic Devices Market Scope and Market Size Estimation
1.4 Market Segmentation
1.4.1 Types of Gastrointestinal Endoscopic Devices
1.4.2 Applications of Gastrointestinal Endoscopic Devices
1.5 Market Exchange Rate
2 Research Method and Logic
2.1 Methodology
2.2 Research Data Source
3 Market Competition Analysis
3.1 Taewoong Market Performance Analysis
3.1.1 Taewoong Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 Taewoong Sales, Value, Price, Gross Margin 2016-2021
3.2 Boston Scientific Market Performance Analysis
3.2.1 Boston Scientific Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 Boston Scientific Sales, Value, Price, Gross Margin 2016-2021
3.3 Cardinal Health Market Performance Analysis
3.3.1 Cardinal Health Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 Cardinal Health Sales, Value, Price, Gross Margin 2016-2021
3.4 Olympus Market Performance Analysis
3.4.1 Olympus Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 Olympus Sales, Value, Price, Gross Margin 2016-2021
3.5 Johnson & Johnson Market Performance Analysis
3.5.1 Johnson & Johnson Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 Johnson & Johnson Sales, Value, Price, Gross Margin 2016-2021
3.6 ERBE Market Performance Analysis
3.6.1 ERBE Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 ERBE Sales, Value, Price, Gross Margin 2016-2021
3.7 Pentax Market Performance Analysis
3.7.1 Pentax Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 Pentax Sales, Value, Price, Gross Margin 2016-2021
3.8 Fujinon Market Performance Analysis
3.8.1 Fujinon Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 Fujinon Sales, Value, Price, Gross Margin 2016-2021
3.9 Corpak Market Performance Analysis
3.9.1 Corpak Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 Corpak Sales, Value, Price, Gross Margin 2016-2021
3.10 Covidien Market Performance Analysis
3.10.1 Covidien Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 Covidien Sales, Value, Price, Gross Margin 2016-2021
3.11 Kimberly Clark Market Performance Analysis
3.11.1 Kimberly Clark Basic Information
3.11.2 Product and Service Analysis
3.11.3 Strategies for Company to Deal with the Impact of COVID-19
3.11.4 Kimberly Clark Sales, Value, Price, Gross Margin 2016-2021
3.12 Cook Medical Market Performance Analysis
3.12.1 Cook Medical Basic Information
3.12.2 Product and Service Analysis
3.12.3 Strategies for Company to Deal with the Impact of COVID-19
3.12.4 Cook Medical Sales, Value, Price, Gross Margin 2016-2021
3.13 Tyco Market Performance Analysis
3.13.1 Tyco Basic Information
3.13.2 Product and Service Analysis
3.13.3 Strategies for Company to Deal with the Impact of COVID-19
3.13.4 Tyco Sales, Value, Price, Gross Margin 2016-2021
3.14 Abbott Nutrition Market Performance Analysis
3.14.1 Abbott Nutrition Basic Information
3.14.2 Product and Service Analysis
3.14.3 Strategies for Company to Deal with the Impact of COVID-19
3.14.4 Abbott Nutrition Sales, Value, Price, Gross Margin 2016-2021
3.15 Conmed Market Performance Analysis
3.15.1 Conmed Basic Information
3.15.2 Product and Service Analysis
3.15.3 Strategies for Company to Deal with the Impact of COVID-19
3.15.4 Conmed Sales, Value, Price, Gross Margin 2016-2021
3.16 Stryker Market Performance Analysis
3.16.1 Stryker Basic Information
3.16.2 Product and Service Analysis
3.16.3 Strategies for Company to Deal with the Impact of COVID-19
3.16.4 Stryker Sales, Value, Price, Gross Margin 2016-2021
4 Market Segment by Type, Historical Data and Market Forecasts
4.1 Global Gastrointestinal Endoscopic Devices Production and Value by Type
4.1.1 Global Gastrointestinal Endoscopic Devices Production by Type 2016-2021
4.1.2 Global Gastrointestinal Endoscopic Devices Market Value by Type 2016-2021
4.2 Global Gastrointestinal Endoscopic Devices Market Production, Value and Growth Rate by Type 2016-2021
4.2.1 Hemostatis Devices Market Production, Value and Growth Rate
4.2.2 Biopsy Devices Market Production, Value and Growth Rate
4.2.3 Endoscopic Retrograde Cholangiopancreatography Devices (ERCP) Market Production, Value and Growth Rate
4.2.4 Capsule Endoscopes Market Production, Value and Growth Rate
4.2.5 GI Videoscopes Market Production, Value and Growth Rate
4.2.6 Others Market Production, Value and Growth Rate
4.3 Global Gastrointestinal Endoscopic Devices Production and Value Forecast by Type
4.3.1 Global Gastrointestinal Endoscopic Devices Production Forecast by Type 2021-2026
4.3.2 Global Gastrointestinal Endoscopic Devices Market Value Forecast by Type 2021-2026
4.4 Global Gastrointestinal Endoscopic Devices Market Production, Value and Growth Rate by Type Forecast 2021-2026
4.4.1 Hemostatis Devices Market Production, Value and Growth Rate Forecast
4.4.2 Biopsy Devices Market Production, Value and Growth Rate Forecast
4.4.3 Endoscopic Retrograde Cholangiopancreatography Devices (ERCP) Market Production, Value and Growth Rate Forecast
4.4.4 Capsule Endoscopes Market Production, Value and Growth Rate Forecast
4.4.5 GI Videoscopes Market Production, Value and Growth Rate Forecast
4.4.6 Others Market Production, Value and Growth Rate Forecast
5 Market Segment by Application, Historical Data and Market Forecasts
5.1 Global Gastrointestinal Endoscopic Devices Consumption and Value by Application
5.1.1 Global Gastrointestinal Endoscopic Devices Consumption by Application 2016-2021
5.1.2 Global Gastrointestinal Endoscopic Devices Market Value by Application 2016-2021
5.2 Global Gastrointestinal Endoscopic Devices Market Consumption, Value and Growth Rate by Application 2016-2021
5.2.1 Colon & Rectum Cancer Market Consumption, Value and Growth Rate
5.2.2 Gastroenteritis Market Consumption, Value and Growth Rate
5.2.3 Other Market Consumption, Value and Growth Rate
5.3 Global Gastrointestinal Endoscopic Devices Consumption and Value Forecast by Application
5.3.1 Global Gastrointestinal Endoscopic Devices Consumption Forecast by Application 2021-2026
5.3.2 Global Gastrointestinal Endoscopic Devices Market Value Forecast by Application 2021-2026
5.4 Global Gastrointestinal Endoscopic Devices Market Consumption, Value and Growth Rate by Application Forecast 2021-2026
5.4.1 Colon & Rectum Cancer Market Consumption, Value and Growth Rate Forecast
5.4.2 Gastroenteritis Market Consumption, Value and Growth Rate Forecast
5.4.3 Other Market Consumption, Value and Growth Rate Forecast
6 Global Gastrointestinal Endoscopic Devices by Region, Historical Data and Market Forecasts
6.1 Global Gastrointestinal Endoscopic Devices Sales by Region 2016-2021
6.2 Global Gastrointestinal Endoscopic Devices Market Value by Region 2016-2021
6.3 Global Gastrointestinal Endoscopic Devices Market Sales, Value and Growth Rate by Region 2016-2021
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 South America
6.3.5 Middle East and Africa
6.4 Global Gastrointestinal Endoscopic Devices Sales Forecast by Region 2021-2026
6.5 Global Gastrointestinal Endoscopic Devices Market Value Forecast by Region 2021-2026
6.6 Global Gastrointestinal Endoscopic Devices Market Sales, Value and Growth Rate Forecast by Region 2021-2026
6.6.1 North America
6.6.2 Europe
6.6.3 Asia Pacific
6.6.4 South America
6.6.5 Middle East and Africa
7 United State Market Size Analysis 2016-2026
7.1 United State Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
7.2 United State Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
7.3 United State Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
8 Canada Market Size Analysis 2016-2026
8.1 Canada Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
8.2 Canada Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
8.3 Canada Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
9 Germany Market Size Analysis 2016-2026
9.1 Germany Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
9.2 Germany Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
9.3 Germany Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
10 UK Market Size Analysis 2016-2026
10.1 UK Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
10.2 UK Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
10.3 UK Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
11 France Market Size Analysis 2016-2026
11.1 France Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
11.2 France Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
11.3 France Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
12 Italy Market Size Analysis 2016-2026
12.1 Italy Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
12.2 Italy Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
12.3 Italy Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
13 Spain Market Size Analysis 2016-2026
13.1 Spain Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
13.2 Spain Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
13.3 Spain Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
14 Russia Market Size Analysis 2016-2026
14.1 Russia Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
14.2 Russia Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
14.3 Russia Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
15 China Market Size Analysis 2016-2026
15.1 China Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
15.2 China Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
15.3 China Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
16 Japan Market Size Analysis 2016-2026
16.1 Japan Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
16.2 Japan Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
16.3 Japan Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
17 South Korea Market Size Analysis 2016-2026
17.1 South Korea Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
17.2 South Korea Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
17.3 South Korea Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
18 Australia Market Size Analysis 2016-2026
18.1 Australia Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
18.2 Australia Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
18.3 Australia Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
19 Thailand Market Size Analysis 2016-2026
19.1 Thailand Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
19.2 Thailand Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
19.3 Thailand Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
20 Brazil Market Size Analysis 2016-2026
20.1 Brazil Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
20.2 Brazil Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
20.3 Brazil Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
21 Argentina Market Size Analysis 2016-2026
21.1 Argentina Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
21.2 Argentina Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
21.3 Argentina Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
22 Chile Market Size Analysis 2016-2026
22.1 Chile Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
22.2 Chile Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
22.3 Chile Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
23 South Africa Market Size Analysis 2016-2026
23.1 South Africa Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
23.2 South Africa Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
23.3 South Africa Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
24 Egypt Market Size Analysis 2016-2026
24.1 Egypt Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
24.2 Egypt Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
24.3 Egypt Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
25 UAE Market Size Analysis 2016-2026
25.1 UAE Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
25.2 UAE Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
25.3 UAE Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
26 Saudi Arabia Market Size Analysis 2016-2026
26.1 Saudi Arabia Gastrointestinal Endoscopic Devices Value and Market Growth 2016-2021
26.2 Saudi Arabia Gastrointestinal Endoscopic Devices Sales and Market Growth 2016-2021
26.3 Saudi Arabia Gastrointestinal Endoscopic Devices Market Value Forecast 2021-2026
27 Market Dynamic Analysis and Development Suggestions
27.1 Market Drivers
27.2 Market Development Constraints
27.3 PEST Analysis
27.3.1 Political Factors
27.3.2 Economic Factors
27.3.3 Social Factors
27.3.4 Technological Factors
27.4 Industry Trends Under COVID-19
27.4.1 Risk Assessment on COVID-19
27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
27.5 Market Entry Strategy Analysis
27.5.1 Market Definition
27.5.2 Client
27.5.3 Distribution Model
27.5.4 Product Messaging and Positioning
27.5.5 Price
27.6 Advice on Entering the Market
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