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Global Social Media Management Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035

  • PUBLISHED ON
  • 2/24/2023
  • NO OF PAGES
  • 280
  • CATEGORY
  • Information Technology

Market Overview:

The global Social Media Management Market size was valued at USD 17.56 billion in 2022, and is projected to reach USD 62.57 billion by 2032 at a CAGR of 28.5% from 2022 to 2032. 

Social media has become a vital part of Social Media Management Marketing strategies of businesses across all industries. Social media management involves the use of tools and techniques to manage, monitor, and analyze a company's social media presence on various social media platforms. The social media management market is growing rapidly, driven by the increasing adoption of social media for marketing and customer engagement.

The global social media management market is driven by factors such as the increasing adoption of social media among businesses, the need for a comprehensive social media management solution, and the growing demand for social media analytics. One of the major trends in the social media management market is the increasing integration of artificial intelligence (AI) and machine learning (ML) into social media management tools. AI and ML can help businesses to automate repetitive tasks, analyze data, and gain insights into customer behavior. This can help businesses to optimize their social media marketing efforts and improve customer engagement. Another trend in the social media management market is the increasing demand for mobile-first social media management solutions. With the increasing use of mobile devices, businesses are looking for social media management tools that are optimized for mobile devices. This can help businesses to manage their social media accounts on-the-go and improve their social media engagement. The social media management market also presents several opportunities for growth. One of the major opportunities is the increasing adoption of social media among small and medium-sized businesses (SMBs). With the increasing use of social media by consumers, SMBs are looking for social media management solutions that can help them to manage their social media presence effectively and efficiently.

Growing demand for social media as a marketing and communication channel for businesses is propelling Social Media Management Market growth.

With the rise of social media platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses are realizing the need to have a strong presence on these platforms to connect with customers, build brand awareness, and drive sales. Social media management tools provide businesses with the ability to manage multiple social media accounts, schedule posts, track engagement metrics, and analyze social media performance, all in one place. One challenge faced by the social media management market is the constantly changing landscape of social media platforms. Social media platforms are continuously updating their algorithms, policies, and features, which can impact the effectiveness of social media management tools. Social media management market companies must constantly adapt to these changes and update their tools to ensure they remain effective and provide value to their customers. Failure to keep up with these changes could result in a loss of customers and market share. Additionally, with the growing concern around data privacy and security, social media management companies must ensure that their tools are compliant with regulations like GDPR and CCPA to avoid potential legal consequences.

Segmentation:

By Component

·         Software

·         Services

By Deployment Mode

·         On-Premise

·         Cloud

By End User

·         BFSI

·         Healthcare

·         Retail

·         IT & Telecommunications

·         Media & Entertainment

·         Government

·         Travel & Hospitality

·         Others

Geography:

North America dominates the social media management market in terms of revenue, followed by Europe and the Asia Pacific region. This can be attributed to the high adoption of social media among businesses in these regions, coupled with the presence of major players in Social Media Management Market. However, the Asia Pacific Social Media Management Market is expected to grow at the highest CAGR during the forecast period due to the increasing adoption of social media among small and medium-sized enterprises and the growing digitalization in the region.

Recent Developments:

·         In August 2020, Hootsuite, a leading Social Media Management Market player, announced its acquisition of Sparkcentral, a customer engagement platform. This acquisition will allow Hootsuite to expand its offerings and provide its customers with more tools for customer engagement.

·         In May 2020, Facebook announced the launch of a suite of new social media management tools aimed at helping small businesses manage their online presence. The new tools include the ability to schedule posts, create automated responses, and manage messages and comments.

·         In September 2020, Twitter announced the launch of several new features for social media management, including the ability to schedule tweets in advance, save draft tweets, and collaborate with team members on tweet drafts.

·         In December 2020, Sprout Social, a social media management platform, went public on the Nasdaq stock exchange. The company's initial public offering raised USD 150 million, which will be used to further develop its platform and expand its market reach.

Impact of COVID-19 on the global Social Media Management Market:

The COVID-19 pandemic has had a significant impact on the global social media management market. With people staying at home due to lockdowns and social distancing measures, Social Media Management Market has increased significantly. This has led to an increase in demand for social media management tools and services, as businesses look to reach their audiences through social media. Social media management tools have helped businesses to reach their customers online, as well as to manage their online reputation and respond to customer inquiries. The economic impact of the pandemic has led many businesses in the Social Media Management Market to cut their marketing budgets. This has affected the social media management market, with some businesses reducing or cancelling their subscriptions to social media management tools and services. The pandemic has forced many businesses to adopt remote work policies, which has created challenges for Social Media Management Market. Collaboration and communication can be more difficult in a remote environment, which has increased the demand for social media management tools that facilitate remote collaboration. The pandemic has also led to the emergence of new social media platforms, such as TikTok, that have become hugely popular during the pandemic. This has created new opportunities for Social Media Management Market companies to help businesses reach audiences on these platforms.

Overall, while the COVID-19 pandemic has created challenges for the social media management market, it has also created new opportunities as businesses have had to adapt to the new realities of the pandemic.

Company Profiles:

·         Hootsuite Inc.

·         Sprout Social Inc.

·         Buffer Inc.

·         HubSpot Inc.

·         Zoho Corporation Pvt. Ltd.

·         AgoraPulse

·         Sprinklr Inc.

·         Sendible Ltd.

·         Falcon.io ApS

·         MavSocial

·         Loomly

·         CoSchedule

·         Oktopost

·         Socialbakers

·         SEMrush Inc.

Global Social Media Management Market: Regional Analysis
The countries covered in the regional analysis of the Global Social Media Management market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.

Key Benefits:
• The analysis provides an overview of the factors driving and limiting the growth of the market including trends, structure and others.
• Market estimation for type and geographic segments is derived from the current market scenario and expected market trends.
• Porter’s Five Force Model and SWOT analysis are used to study the global Social Media Management market and would help stakeholders make strategic decisions.
• The analysis assists in understanding the strategies adopted by the companies for the growth of this market.
• In-depth analysis of the types of Social Media Management would help in identifying future applications in this market.

Reasons to Purchase this Report:
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

Objectives of the Study:
• To provide with an exhaustive analysis on the Social Media Management Market by Product, By Application, By End User and by Region.
• To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
• To evaluate and forecast micro-markets and the overall market
• To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
• To record and evaluate competitive landscape mapping- product launches, technological advancements, mergers and expansions
Base Year: 2023
Historic Year: 2016-2022
Forecast: 2024-2035


1 Social Media Management Introduction and Market Overview
1.1 Objectives of the Study
1.2 Overview of Social Media Management
1.3 Social Media Management Market Scope and Market Size Estimation
1.3.1 Market Concentration Ratio and Market Maturity Analysis
1.3.2 Global Social Media Management Revenue and Growth Rate from 2016-2026
1.4 Market Segmentation
1.4.1 Types of Social Media Management
1.4.2 Applications of Social Media Management
1.4.3 Research Regions
1.5 Market Dynamics
1.5.1 Social Media Management Industry Trends
1.5.2 Social Media Management Drivers
1.5.3 Social Media Management Market Challenges
1.5.4 Social Media Management Market Restraints
1.6 Industry News and Policies by Regions
1.6.1 Industry News
1.6.2 Industry Policies
1.7 Mergers & Acquisitions, Expansion Plans
1.8 Social Media Management Industry Development Trends under COVID-19 Outbreak
1.8.1 Global COVID-19 Status Overview
1.8.2 Influence of COVID-19 Outbreak on Social Media Management Industry Development

2 Industry Chain Analysis
2.1 Upstream Raw Material Supply and Demand Analysis
2.1.1 Global Social Media Management Major Upstream Raw Material and Suppliers
2.1.2 Raw Material Source Analysis
2.2 Major Players of Social Media Management
2.2.1 Major Players Manufacturing Base of Social Media Management in 2020
2.2.2 Major Players Market Distribution in 2020
2.3 Social Media Management Manufacturing Cost Structure Analysis
2.3.1 Production Process Analysis
2.3.2 Manufacturing Cost Structure of Social Media Management
2.3.3 Labor Cost of Social Media Management
2.4 Market Channel Analysis of Social Media Management
2.5 Major Down Stream Customers by Application

3 Global Social Media Management Market, by Type
3.1 Global Social Media Management Revenue and Market Share by Type (2016-2021)
3.2 Global Social Media Management Production and Market Share by Type (2016-2021)
3.3 Global Social Media Management Revenue and Growth Rate by Type (2016-2021)
3.3.1 Global Social Media Management Revenue and Growth Rate of Solutions
3.3.2 Global Social Media Management Revenue and Growth Rate of Services
3.4 Global Social Media Management Price Analysis by Type (2016-2021)
3.4.1 Explanation of Different Type Product Price Trends

4 Social Media Management Market, by Application
4.1 Downstream Market Overview
4.2 Global Social Media Management Consumption and Market Share by Application (2016-2021)
4.3 Global Social Media Management Consumption and Growth Rate by Application (2016-2021)
4.3.1 Global Social Media Management Consumption and Growth Rate of Sales and Marketing Management (2016-2021)
4.3.2 Global Social Media Management Consumption and Growth Rate of Customer Experience Management (2016-2021)
4.3.3 Global Social Media Management Consumption and Growth Rate of Competitive Intelligence (2016-2021)
4.3.4 Global Social Media Management Consumption and Growth Rate of Risk Management and Fraud Detection (2016-2021)
4.3.5 Global Social Media Management Consumption and Growth Rate of Others (2016-2021)

5 Global Social Media Management Consumption, Revenue ($) by Region (2016-2021)
5.1 Global Social Media Management Revenue and Market Share by Region (2016-2021)
5.2 Global Social Media Management Consumption and Market Share by Region (2016-2021)
5.3 Global Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.4 North America Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.4.1 North America Social Media Management Market Under COVID-19
5.4.2 North America Social Media Management SWOT Analysis
5.5 Europe Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.5.1 Europe Social Media Management Market Under COVID-19
5.5.2 Europe Social Media Management SWOT Analysis
5.6 China Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.6.1 China Social Media Management Market Under COVID-19
5.6.2 China Social Media Management SWOT Analysis
5.7 Japan Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.7.1 Japan Social Media Management Market Under COVID-19
5.7.2 Japan Social Media Management SWOT Analysis
5.8 Middle East and Africa Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.8.1 Middle East and Africa Social Media Management Market Under COVID-19
5.8.2 Middle East and Africa Social Media Management SWOT Analysis
5.9 India Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.9.1 India Social Media Management Market Under COVID-19
5.9.2 India Social Media Management SWOT Analysis
5.10 South America Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.10.1 South America Social Media Management Market Under COVID-19
5.10.2 South America Social Media Management SWOT Analysis
5.11 South Korea Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.11.1 South Korea Social Media Management Market Under COVID-19
5.11.2 South Korea Social Media Management SWOT Analysis
5.12 Southeast Asia Social Media Management Consumption, Revenue, Price and Gross Margin (2016-2021)
5.12.1 Southeast Asia Social Media Management Market Under COVID-19
5.12.2 Southeast Asia Social Media Management SWOT Analysis

6 Global Social Media Management Production by Top Regions (2016-2021)
6.1 Global Social Media Management Production by Top Regions (2016-2021)
6.2 North America Social Media Management Production and Growth Rate
6.3 Europe Social Media Management Production and Growth Rate
6.4 China Social Media Management Production and Growth Rate
6.5 Japan Social Media Management Production and Growth Rate
6.6 India Social Media Management Production and Growth Rate

7 Global Social Media Management Consumption by Regions (2016-2021)
7.1 Global Social Media Management Consumption by Regions (2016-2021)
7.2 North America Social Media Management Consumption and Growth Rate
7.3 Europe Social Media Management Consumption and Growth Rate
7.4 China Social Media Management Consumption and Growth Rate
7.5 Japan Social Media Management Consumption and Growth Rate
7.6 Middle East & Africa Social Media Management Consumption and Growth Rate
7.7 India Social Media Management Consumption and Growth Rate
7.8 South America Social Media Management Consumption and Growth Rate
7.9 South Korea Social Media Management Consumption and Growth Rate
7.10 Southeast Asia Social Media Management Consumption and Growth Rate

8 Competitive Landscape
8.1 Competitive Profile
8.2 Adobe Systems Market Performance Analysis
8.2.1 Company Profiles
8.2.2 Social Media Management Product Profiles, Application and Specification
8.2.3 Adobe Systems Sales, Revenue, Price, Gross Margin 2016-2021
8.2.4 Company Recent Development
8.2.5 Strategies for Company to Deal with the Impact of COVID-19
8.3 Sherlock Communications Market Performance Analysis
8.3.1 Company Profiles
8.3.2 Social Media Management Product Profiles, Application and Specification
8.3.3 Sherlock Communications Sales, Revenue, Price, Gross Margin 2016-2021
8.3.4 Company Recent Development
8.3.5 Strategies for Company to Deal with the Impact of COVID-19
8.4 Google, Inc. Market Performance Analysis
8.4.1 Company Profiles
8.4.2 Social Media Management Product Profiles, Application and Specification
8.4.3 Google, Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.4.4 Company Recent Development
8.4.5 Strategies for Company to Deal with the Impact of COVID-19
8.5 Hootsuite Inc. Market Performance Analysis
8.5.1 Company Profiles
8.5.2 Social Media Management Product Profiles, Application and Specification
8.5.3 Hootsuite Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.5.4 Company Recent Development
8.5.5 Strategies for Company to Deal with the Impact of COVID-19
8.6 Huia Market Performance Analysis
8.6.1 Company Profiles
8.6.2 Social Media Management Product Profiles, Application and Specification
8.6.3 Huia Sales, Revenue, Price, Gross Margin 2016-2021
8.6.4 Company Recent Development
8.6.5 Strategies for Company to Deal with the Impact of COVID-19
8.7 Salesforce Market Performance Analysis
8.7.1 Company Profiles
8.7.2 Social Media Management Product Profiles, Application and Specification
8.7.3 Salesforce Sales, Revenue, Price, Gross Margin 2016-2021
8.7.4 Company Recent Development
8.7.5 Strategies for Company to Deal with the Impact of COVID-19
8.8 ACamelo Digital Market Performance Analysis
8.8.1 Company Profiles
8.8.2 Social Media Management Product Profiles, Application and Specification
8.8.3 ACamelo Digital Sales, Revenue, Price, Gross Margin 2016-2021
8.8.4 Company Recent Development
8.8.5 Strategies for Company to Deal with the Impact of COVID-19
8.9 Sprout Social, Inc. Market Performance Analysis
8.9.1 Company Profiles
8.9.2 Social Media Management Product Profiles, Application and Specification
8.9.3 Sprout Social, Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.9.4 Company Recent Development
8.9.5 Strategies for Company to Deal with the Impact of COVID-19
8.10 Race Communications Market Performance Analysis
8.10.1 Company Profiles
8.10.2 Social Media Management Product Profiles, Application and Specification
8.10.3 Race Communications Sales, Revenue, Price, Gross Margin 2016-2021
8.10.4 Company Recent Development
8.10.5 Strategies for Company to Deal with the Impact of COVID-19
8.11 IBM Corporation Market Performance Analysis
8.11.1 Company Profiles
8.11.2 Social Media Management Product Profiles, Application and Specification
8.11.3 IBM Corporation Sales, Revenue, Price, Gross Margin 2016-2021
8.11.4 Company Recent Development
8.11.5 Strategies for Company to Deal with the Impact of COVID-19
8.12 The Growth Agency Market Performance Analysis
8.12.1 Company Profiles
8.12.2 Social Media Management Product Profiles, Application and Specification
8.12.3 The Growth Agency Sales, Revenue, Price, Gross Margin 2016-2021
8.12.4 Company Recent Development
8.12.5 Strategies for Company to Deal with the Impact of COVID-19
8.13 Oracle Corporation Market Performance Analysis
8.13.1 Company Profiles
8.13.2 Social Media Management Product Profiles, Application and Specification
8.13.3 Oracle Corporation Sales, Revenue, Price, Gross Margin 2016-2021
8.13.4 Company Recent Development
8.13.5 Strategies for Company to Deal with the Impact of COVID-19

9 Global Social Media Management Market Analysis and Forecast by Type and Application
9.1 Global Social Media Management Market Revenue & Volume Forecast, by Type (2021-2026)
9.1.1 Solutions Market Revenue and Volume Forecast (2021-2026)
9.1.2 Services Market Revenue and Volume Forecast (2021-2026)
9.2 Global Social Media Management Market Revenue & Volume Forecast, by Application (2021-2026)
9.2.1 Sales and Marketing Management Market Revenue and Volume Forecast (2021-2026)
9.2.2 Customer Experience Management Market Revenue and Volume Forecast (2021-2026)
9.2.3 Competitive Intelligence Market Revenue and Volume Forecast (2021-2026)
9.2.4 Risk Management and Fraud Detection Market Revenue and Volume Forecast (2021-2026)
9.2.5 Others Market Revenue and Volume Forecast (2021-2026)

10 Social Media Management Market Supply and Demand Forecast by Region
10.1 North America Market Supply and Demand Forecast (2021-2026)
10.2 Europe Market Supply and Demand Forecast (2021-2026)
10.3 China Market Supply and Demand Forecast (2021-2026)
10.4 Japan Market Supply and Demand Forecast (2021-2026)
10.5 Middle East and Africa Market Supply and Demand Forecast (2021-2026)
10.6 India Market Supply and Demand Forecast (2021-2026)
10.7 South America Market Supply and Demand Forecast (2021-2026)
10.8 South Korea Market Supply and Demand Forecast (2021-2026)
10.9 Southeast Asia Market Supply and Demand Forecast (2021-2026)
10.10 Explanation of Market Size Trends by Region
10.11 Social Media Management Market Trends Analysis

11 New Project Feasibility Analysis
11.1 Industry Barriers and New Entrants SWOT Analysis
11.2 Analysis and Suggestions on New Project Investment

12 Expert Interview Record
13 Research Finding and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Data Source
 

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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.


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