Market Overview:
The global micro-mobility market size was valued at around USD 49.2 billion in 2021 and expected to grow at a CAGR of 15.5% during the forecast period. The global micro-mobility market refers to the use of lightweight vehicles, such as electric scooters, electric bikes, and electric skateboards, for short distance transportation. Micro-mobility solutions are designed to offer a convenient and eco-friendly alternative to traditional modes of transportation, such as cars and buses, for short trips. These vehicles are often rented on a short-term basis through mobile apps, making them an affordable and flexible transportation option for urban commuters. The micro-mobility market is rapidly growing due to the increasing demand for eco-friendly and convenient transportation solutions in urban areas.
Covid-19 Impact:
The COVID-19 pandemic has had a mixed impact on the global micro-mobility market. On the one hand, the pandemic has led to a decrease in the use of shared micro-mobility solutions, as people have been hesitant to use shared vehicles due to health and safety concerns. On the other hand, the pandemic has also led to an increase in the demand for personal micro-mobility solutions, such as electric bikes and scooters, as people have been looking for alternative modes of transportation to avoid crowded public transportation.
During the pandemic, many micro-mobility service providers had to temporarily shut down their operations or reduce their fleet size due to the decrease in demand. However, as lockdowns started to lift, the demand for shared micro-mobility solutions began to rebound. To address the concerns around safety and hygiene, many micro-mobility service providers introduced measures such as regular cleaning and disinfecting of vehicles, providing personal protective equipment, and implementing social distancing guidelines.
The pandemic has also led to a shift towards personal micro-mobility solutions, as people have been looking for individual transportation options that are safer and more flexible than public transportation. This has led to an increase in the sales of electric bikes and scooters, as well as the emergence of new players in the personal micro-mobility market.
Overall, the impact of the COVID-19 pandemic on the global micro-mobility market has been mixed, with a decrease in the demand for shared micro-mobility solutions, and an increase in the demand for personal micro-mobility solutions.
Market Dynamics:
Drivers:
Increasing urbanization: As more people move to cities, there is a growing need for convenient and eco-friendly transportation solutions for short distances. Micro-mobility solutions such as electric bikes, scooters, and skateboards offer a sustainable and affordable way for urban commuters to get around.
Growing environmental concerns: With increasing concerns over air pollution and climate change, there is a growing demand for eco-friendly transportation solutions. Micro-mobility solutions powered by electric batteries offer a cleaner and more sustainable alternative to traditional gasoline-powered vehicles.
Advancements in technology: Advancements in battery technology and electric motors have made micro-mobility solutions more efficient, affordable, and convenient. The development of lightweight and foldable vehicles has also made it easier to store and transport these vehicles.
Government initiatives: Governments around the world are promoting the use of micro-mobility solutions as a way to reduce traffic congestion, improve air quality, and reduce carbon emissions. Many cities are investing in bike lanes and other infrastructure to support micro-mobility solutions.
Changing consumer preferences: There is a growing trend towards urbanization, work-from-home policies, and flexible work schedules, which are changing the way people commute. Micro-mobility solutions offer a convenient and flexible way to get around for short distances, without the hassle of owning and maintaining a car.
Restraints:
Safety concerns: Micro-mobility vehicles are often considered less safe than traditional modes of transportation such as cars and buses. This has led to concerns over the safety of riders, particularly in cities with heavy traffic or poor road conditions.
Lack of infrastructure: Micro-mobility solutions require proper infrastructure such as dedicated bike lanes, parking spaces, and charging stations. The lack of such infrastructure can make it difficult for micro-mobility service providers to offer their services effectively.
Limited range and battery life: Micro-mobility solutions such as electric scooters and bikes often have limited range and battery life, which can make them less practical for longer trips or in areas with limited charging infrastructure.
Regional Analysis:
North America: The North American region is expected to witness significant growth in the micro-mobility market, driven by the increasing demand for eco-friendly and sustainable transportation solutions. The US is the largest market for micro-mobility solutions in the region, with a large number of service providers operating in major cities such as New York, San Francisco, and Los Angeles.
Europe: The European market for micro-mobility solutions is also expected to grow rapidly, driven by the increasing demand for sustainable and efficient transportation solutions. Countries such as Germany, France, and the UK have witnessed the highest growth in the micro-mobility market, with a large number of service providers operating in major cities.
Asia Pacific: The Asia Pacific region is expected to witness the highest growth in the micro-mobility market, driven by the increasing urbanization, population growth, and government initiatives to promote sustainable transportation. China is the largest market for micro-mobility solutions in the region, with a large number of service providers operating in major cities such as Beijing, Shanghai, and Guangzhou.
Latin America: The Latin American region is also expected to witness significant growth in the micro-mobility market, driven by the increasing demand for sustainable and affordable transportation solutions. Countries such as Brazil, Mexico, and Argentina have witnessed the highest growth in the micro-mobility market, with a large number of service providers operating in major cities.
Middle East and Africa: The Middle East and Africa region is expected to witness moderate growth in the micro-mobility market, driven by the increasing demand for sustainable and efficient transportation solutions. Countries such as the UAE, South Africa, and Egypt have witnessed the highest growth in the micro-mobility market, with a large number of service providers operating in major cities.
Market Segmentation:
By Vehicle Type:
· Bicycles
· Electric Scooters
· Electric Skateboards
· Electric Bikes
· Others
By Technology:
· Docked
· Dockless
By Region:
· North America
· Europe
· Asia-Pacific
· Latin America
· Middle East & Africa
Competitive Landscape:
The global micro-mobility market is highly competitive and is characterized by the presence of both established players and new entrants.
Some of the key players in the market include:
Lime
Bird
Spin
Voi
Tier Mobility
Jump Bikes
Lyft
Uber
Mobike
Ofo
These companies operate in different regions and offer a variety of micro-mobility solutions such as electric scooters, bikes, and skateboards. The market is also witnessing new entrants, including start-ups, that are introducing innovative solutions to meet the growing demand for sustainable and eco-friendly transportation options.
In addition to the above companies, there are also several traditional transportation companies that are entering the micro-mobility market, including car rental companies, public transportation providers, and bike-sharing companies. For example, car rental companies such as Hertz and Avis have started offering electric scooter rentals, while public transportation providers such as the New York City Metropolitan Transportation Authority have launched their own bike-sharing programs.
Overall, the global micro-mobility market is highly competitive and dynamic, with new players entering the market and existing players expanding their offerings to meet the growing demand for sustainable transportation solutions.
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One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).
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