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Global Public Relations Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035

  • PUBLISHED ON
  • 3/1/2023
  • NO OF PAGES
  • 228
  • CATEGORY
  • Information Technology
Public Relations market report presents a global overview of market shares, size, statistics, trends, demand, revenue and growth opportunities by key players, regions and countries. This report offers a complete market overview during the past, present, and the forecast period till 2032 which helps to identify future opportunities, risk factors, growing areas. Report also highlight on recent developments, technological innovations, market affecting factors, demographics analysis, demand and supply chain which gives brief strategy of market growth during the forecast period. It also gives in-depth insights on SWOT and PESTLE analysis based on industry segmentations and regional developments.

Market Overview:
The report provides a basic overview of the industry including definitions, classifications, and industry chain structure. The Public Relations market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status. Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand, price, revenue and gross margins.

Report Scope:
The primary and secondary research is done in order to access up-to-date government regulations, market information and industry data. Data were collected from the Public Relations manufacturers, distributors, end users, industry associations, governments’ industry bureaus, industry publications, industry experts, third party database, and our in-house databases. The report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and market dynamics to micro details of segment by type, application and region and as a result provides a holistic view of as well as a deep insight into the Public Relations market covering all its essential aspects.

Global Public Relations Market: Segmentations


Global Public Relations Market: By Types
Private PR Firms
Public PR Firms

Global Public Relations Market: By Applications
Government
Enterprises
Individuals

Global Public Relations Market: Major Players
DJE
IPG
Omnicom
Publicis
WPP
APCO
Coyne PR
Bell Pottinger
Dentsu
FTI Consulting
Havas
Hopscotch Group
Huntsworth
KREAB
Mikhailov & Partners
MMWPR

Global Public Relations Market: By Regions
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Argentina, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)


Key Benefits:
• The analysis provides an overview of the factors driving and limiting the growth of the market including trends, structure and others.
• Market estimation for type and geographic segments is derived from the current market scenario and expected market trends.
• Porter’s Five Force Model and SWOT analysis are used to study the global Public Relations market and would help stakeholders make strategic decisions.
• The analysis assists in understanding the strategies adopted by the companies for the growth of this market.
• In-depth analysis of the types of Public Relations would help in identifying future applications in this market.

Reasons to Purchase this Report:
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

Objectives of the Study:
• To provide with an exhaustive analysis on the Public Relations Market by Product, By Application, By End User and by Region.
• To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
• To evaluate and forecast micro-markets and the overall market
• To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
• To record and evaluate competitive landscape mapping- product launches, technological advancements, mergers and expansions
Base Year: 2023
Historic Year: 2016-2022
Forecast: 2024-2035
1 Market Overview
1.1 Product Overview and Scope of Public Relations
1.2 Classification of Public Relations by Type
1.2.1 Overview: Global Public Relations Market Size by Type: 2017 Versus 2022 Versus 2032
1.2.2 Global Public Relations Revenue Market Share by Type in 2022
1.2.3 Private PR Firms
1.2.4 Public PR Firms
1.3 Global Public Relations Market by Application
1.3.1 Overview: Global Public Relations Market Size by Application: 2017 Versus 2022 Versus 2032
1.3.2 Government
1.3.3 Enterprises
1.3.4 Individuals
1.4 Global Public Relations Market Size & Forecast
1.5 Global Public Relations Market Size and Forecast by Region
1.5.1 Global Public Relations Market Size by Region: 2017 VS 2022 VS 2032
1.5.2 Global Public Relations Market Size by Region, (2016-2021)
1.5.3 North America Public Relations Market Size and Prospect (2017-2032)
1.5.4 Europe Public Relations Market Size and Prospect (2017-2032)
1.5.5 Asia-Pacific Public Relations Market Size and Prospect (2017-2032)
1.5.6 South America Public Relations Market Size and Prospect (2017-2032)
1.5.7 Middle East and Africa Public Relations Market Size and Prospect (2017-2032)
1.6 Market Drivers, Restraints and Trends
1.6.1 Public Relations Market Drivers
1.6.2 Public Relations Market Restraints
1.6.3 Public Relations Trends Analysis
2 Company Profiles
2.1 DJE
2.1.1 DJE Details
2.1.2 DJE Major Business
2.1.3 DJE Public Relations Product and Solutions
2.1.4 DJE Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.1.5 DJE Recent Developments and Future Plans
2.2 IPG
2.2.1 IPG Details
2.2.2 IPG Major Business
2.2.3 IPG Public Relations Product and Solutions
2.2.4 IPG Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.2.5 IPG Recent Developments and Future Plans
2.3 Omnicom
2.3.1 Omnicom Details
2.3.2 Omnicom Major Business
2.3.3 Omnicom Public Relations Product and Solutions
2.3.4 Omnicom Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.3.5 Omnicom Recent Developments and Future Plans
2.4 Publicis
2.4.1 Publicis Details
2.4.2 Publicis Major Business
2.4.3 Publicis Public Relations Product and Solutions
2.4.4 Publicis Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.4.5 Publicis Recent Developments and Future Plans
2.5 WPP
2.5.1 WPP Details
2.5.2 WPP Major Business
2.5.3 WPP Public Relations Product and Solutions
2.5.4 WPP Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.5.5 WPP Recent Developments and Future Plans
2.6 APCO
2.6.1 APCO Details
2.6.2 APCO Major Business
2.6.3 APCO Public Relations Product and Solutions
2.6.4 APCO Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.6.5 APCO Recent Developments and Future Plans
2.7 Coyne PR
2.7.1 Coyne PR Details
2.7.2 Coyne PR Major Business
2.7.3 Coyne PR Public Relations Product and Solutions
2.7.4 Coyne PR Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.7.5 Coyne PR Recent Developments and Future Plans
2.8 Bell Pottinger
2.8.1 Bell Pottinger Details
2.8.2 Bell Pottinger Major Business
2.8.3 Bell Pottinger Public Relations Product and Solutions
2.8.4 Bell Pottinger Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.8.5 Bell Pottinger Recent Developments and Future Plans
2.9 Dentsu
2.9.1 Dentsu Details
2.9.2 Dentsu Major Business
2.9.3 Dentsu Public Relations Product and Solutions
2.9.4 Dentsu Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.9.5 Dentsu Recent Developments and Future Plans
2.10 FTI Consulting
2.10.1 FTI Consulting Details
2.10.2 FTI Consulting Major Business
2.10.3 FTI Consulting Public Relations Product and Solutions
2.10.4 FTI Consulting Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.10.5 FTI Consulting Recent Developments and Future Plans
2.11 Havas
2.11.1 Havas Details
2.11.2 Havas Major Business
2.11.3 Havas Public Relations Product and Solutions
2.11.4 Havas Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.11.5 Havas Recent Developments and Future Plans
2.12 Hopscotch Group
2.12.1 Hopscotch Group Details
2.12.2 Hopscotch Group Major Business
2.12.3 Hopscotch Group Public Relations Product and Solutions
2.12.4 Hopscotch Group Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.12.5 Hopscotch Group Recent Developments and Future Plans
2.13 Huntsworth
2.13.1 Huntsworth Details
2.13.2 Huntsworth Major Business
2.13.3 Huntsworth Public Relations Product and Solutions
2.13.4 Huntsworth Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.13.5 Huntsworth Recent Developments and Future Plans
2.14 KREAB
2.14.1 KREAB Details
2.14.2 KREAB Major Business
2.14.3 KREAB Public Relations Product and Solutions
2.14.4 KREAB Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.14.5 KREAB Recent Developments and Future Plans
2.15 Mikhailov & Partners
2.15.1 Mikhailov & Partners Details
2.15.2 Mikhailov & Partners Major Business
2.15.3 Mikhailov & Partners Public Relations Product and Solutions
2.15.4 Mikhailov & Partners Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.15.5 Mikhailov & Partners Recent Developments and Future Plans
2.16 MMWPR
2.16.1 MMWPR Details
2.16.2 MMWPR Major Business
2.16.3 MMWPR Public Relations Product and Solutions
2.16.4 MMWPR Public Relations Revenue, Gross Margin and Market Share (2017-2022)
2.16.5 MMWPR Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Public Relations Revenue and Share by Players (2017-2022)
3.2 Market Concentration Rate
3.2.1 Top 3 Public Relations Players Market Share
3.2.2 Top 10 Public Relations Players Market Share
3.2.3 Market Competition Trend
3.3 Public Relations Players Head Office, Products and Services Provided
3.4 Mergers & Acquisitions
3.5 New Entrants and Expansion Plans
4 Market Size Segment by Type
4.1 Global Public Relations Revenue and Market Share by Type (2016-2021)
4.2 Global Public Relations Market Forecast by Type (2021-2026)
5 Market Size Segment by Application
5.1 Global Public Relations Revenue Market Share by Application (2016-2021)
5.2 Public Relations Market Forecast by Application (2021-2026)
6 North America by Country, by Type, and by Application
6.1 North America Public Relations Revenue by Type (2017-2032)
6.2 North America Public Relations Revenue by Application (2017-2032)
6.3 North America Public Relations Market Size by Country
6.3.1 North America Public Relations Revenue by Country (2017-2032)
6.3.2 United States Public Relations Market Size and Forecast (2017-2032)
6.3.3 Canada Public Relations Market Size and Forecast (2017-2032)
6.3.4 Mexico Public Relations Market Size and Forecast (2017-2032)
7 Europe by Country, by Type, and by Application
7.1 Europe Public Relations Revenue by Type (2017-2032)
7.2 Europe Public Relations Revenue by Application (2017-2032)
7.3 Europe Public Relations Market Size by Country
7.3.1 Europe Public Relations Revenue by Country (2017-2032)
7.3.2 Germany Public Relations Market Size and Forecast (2017-2032)
7.3.3 France Public Relations Market Size and Forecast (2017-2032)
7.3.4 United Kingdom Public Relations Market Size and Forecast (2017-2032)
7.3.5 Russia Public Relations Market Size and Forecast (2017-2032)
7.3.6 Italy Public Relations Market Size and Forecast (2017-2032)
8 Asia-Pacific by Region, by Type, and by Application
8.1 Asia-Pacific Public Relations Revenue by Type (2017-2032)
8.2 Asia-Pacific Public Relations Revenue by Application (2017-2032)
8.3 Asia-Pacific Public Relations Market Size by Region
8.3.1 Asia-Pacific Public Relations Revenue by Region (2017-2032)
8.3.2 China Public Relations Market Size and Forecast (2017-2032)
8.3.3 Japan Public Relations Market Size and Forecast (2017-2032)
8.3.4 South Korea Public Relations Market Size and Forecast (2017-2032)
8.3.5 India Public Relations Market Size and Forecast (2017-2032)
8.3.6 Southeast Asia Public Relations Market Size and Forecast (2017-2032)
8.3.7 Australia Public Relations Market Size and Forecast (2017-2032)
9 South America by Country, by Type, and by Application
9.1 South America Public Relations Revenue by Type (2017-2032)
9.2 South America Public Relations Revenue by Application (2017-2032)
9.3 South America Public Relations Market Size by Country
9.3.1 South America Public Relations Revenue by Country (2017-2032)
9.3.2 Brazil Public Relations Market Size and Forecast (2017-2032)
9.3.3 Argentina Public Relations Market Size and Forecast (2017-2032)
10 Middle East & Africa by Country, by Type, and by Application
10.1 Middle East & Africa Public Relations Revenue by Type (2017-2032)
10.2 Middle East & Africa Public Relations Revenue by Application (2017-2032)
10.3 Middle East & Africa Public Relations Market Size by Country
10.3.1 Middle East & Africa Public Relations Revenue by Country (2017-2032)
10.3.2 Turkey Public Relations Market Size and Forecast (2017-2032)
10.3.3 Saudi Arabia Public Relations Market Size and Forecast (2017-2032)
10.3.4 UAE Public Relations Market Size and Forecast (2017-2032)
11 Research Findings and Conclusion
12 Appendix
12.1 Methodology
12.2 Research Process and Data Source
12.3 Disclaimer

Quality Assurance Process

  1. We Market Research’s Quality Assurance program strives to deliver superior value to our clients.

We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.

To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
  • Project kickoff meeting with client
  • Conduct frequent client communications
  • Form project steering committee
  • Assign a senior SR executive as QA Executive
  • Conduct internal editorial & quality reviews of project deliverables
  • Certify project staff in SR methodologies & standards
  • Monitor client satisfaction
  • Monitor realized value post-project

Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.

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