Global Decorative High-pressure Laminate (HPL) Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035
- PUBLISHED ON
- 9/22/2022
- NO OF PAGES
- 229
- CATEGORY
- Chemicals & Materials
The Decorative High-pressure Laminate (HPL) market report is a perfect foundation for people looking out for a comprehensive study and analysis of the Decorative High-pressure Laminate (HPL) market. On the basis of historic growth analysis and current scenario of Decorative High-pressure Laminate (HPL) market place, the report intends to offer actionable insights and outlook on global / regional market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tool that facilitate deeper understanding of multiple aspects of global Decorative High-pressure Laminate (HPL) market. These further helps users with their developmental strategy.
This report examines all the key factors influencing growth of global Decorative High-pressure Laminate (HPL) market, including demand-supply scenario, pricing structure, profit margins, production and value chain / ecosystem analysis. Regional assessment of global Decorative High-pressure Laminate (HPL) market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Decorative High-pressure Laminate (HPL) Market: Major Players
ASD
Stylam
Merino Industries Limited
Trespa International
Kronospan
Sonae Indústria
OMNOVA Solutions
PFLEIDERER
Fletcher Building
SWISS KRONO
Crown Decor Pvt. Ltd.
Gentas
Elite Laminates
Arpa Industriale
Wilsonart
Abet Laminati
Alfa Ica (India) Limited
EGGER
Global Decorative High-pressure Laminate (HPL) Market: By Types
Horizontal
Vertical
Global Decorative High-pressure Laminate (HPL) Market: By Applications
Commercially
Residences
Global Decorative High-pressure Laminate (HPL) Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Decorative High-pressure Laminate (HPL) market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Global Decorative High-pressure Laminate (HPL) Market: Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.
Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
Base Year: 2023This report examines all the key factors influencing growth of global Decorative High-pressure Laminate (HPL) market, including demand-supply scenario, pricing structure, profit margins, production and value chain / ecosystem analysis. Regional assessment of global Decorative High-pressure Laminate (HPL) market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Decorative High-pressure Laminate (HPL) Market: Major Players
ASD
Stylam
Merino Industries Limited
Trespa International
Kronospan
Sonae Indústria
OMNOVA Solutions
PFLEIDERER
Fletcher Building
SWISS KRONO
Crown Decor Pvt. Ltd.
Gentas
Elite Laminates
Arpa Industriale
Wilsonart
Abet Laminati
Alfa Ica (India) Limited
EGGER
Global Decorative High-pressure Laminate (HPL) Market: By Types
Horizontal
Vertical
Global Decorative High-pressure Laminate (HPL) Market: By Applications
Commercially
Residences
Global Decorative High-pressure Laminate (HPL) Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Decorative High-pressure Laminate (HPL) market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Global Decorative High-pressure Laminate (HPL) Market: Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.
Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
Historic Year: 2016-2022
Forecast: 2024-2035
1 Decorative High-pressure Laminate (HPL) Market Definition and Overview
1.1 Objectives of the Study
1.2 Overview of Decorative High-pressure Laminate (HPL)
1.3 Decorative High-pressure Laminate (HPL) Market Scope and Market Size Estimation
1.4 Market Segmentation
1.4.1 Types of Decorative High-pressure Laminate (HPL)
1.4.2 Applications of Decorative High-pressure Laminate (HPL)
1.5 Market Exchange Rate
2 Research Method and Logic
2.1 Methodology
2.2 Research Data Source
3 Market Competition Analysis
3.1 ASD Market Performance Analysis
3.1.1 ASD Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 ASD Sales, Value, Price, Gross Margin 2016-2021
3.2 Stylam Market Performance Analysis
3.2.1 Stylam Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 Stylam Sales, Value, Price, Gross Margin 2016-2021
3.3 Merino Industries Limited Market Performance Analysis
3.3.1 Merino Industries Limited Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 Merino Industries Limited Sales, Value, Price, Gross Margin 2016-2021
3.4 Trespa International Market Performance Analysis
3.4.1 Trespa International Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 Trespa International Sales, Value, Price, Gross Margin 2016-2021
3.5 Kronospan Market Performance Analysis
3.5.1 Kronospan Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 Kronospan Sales, Value, Price, Gross Margin 2016-2021
3.6 Sonae Indústria Market Performance Analysis
3.6.1 Sonae Indústria Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 Sonae Indústria Sales, Value, Price, Gross Margin 2016-2021
3.7 OMNOVA Solutions Market Performance Analysis
3.7.1 OMNOVA Solutions Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 OMNOVA Solutions Sales, Value, Price, Gross Margin 2016-2021
3.8 PFLEIDERER Market Performance Analysis
3.8.1 PFLEIDERER Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 PFLEIDERER Sales, Value, Price, Gross Margin 2016-2021
3.9 Fletcher Building Market Performance Analysis
3.9.1 Fletcher Building Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 Fletcher Building Sales, Value, Price, Gross Margin 2016-2021
3.10 SWISS KRONO Market Performance Analysis
3.10.1 SWISS KRONO Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 SWISS KRONO Sales, Value, Price, Gross Margin 2016-2021
3.11 Crown Decor Pvt. Ltd. Market Performance Analysis
3.11.1 Crown Decor Pvt. Ltd. Basic Information
3.11.2 Product and Service Analysis
3.11.3 Strategies for Company to Deal with the Impact of COVID-19
3.11.4 Crown Decor Pvt. Ltd. Sales, Value, Price, Gross Margin 2016-2021
3.12 Gentas Market Performance Analysis
3.12.1 Gentas Basic Information
3.12.2 Product and Service Analysis
3.12.3 Strategies for Company to Deal with the Impact of COVID-19
3.12.4 Gentas Sales, Value, Price, Gross Margin 2016-2021
3.13 Elite Laminates Market Performance Analysis
3.13.1 Elite Laminates Basic Information
3.13.2 Product and Service Analysis
3.13.3 Strategies for Company to Deal with the Impact of COVID-19
3.13.4 Elite Laminates Sales, Value, Price, Gross Margin 2016-2021
3.14 Arpa Industriale Market Performance Analysis
3.14.1 Arpa Industriale Basic Information
3.14.2 Product and Service Analysis
3.14.3 Strategies for Company to Deal with the Impact of COVID-19
3.14.4 Arpa Industriale Sales, Value, Price, Gross Margin 2016-2021
3.15 Wilsonart Market Performance Analysis
3.15.1 Wilsonart Basic Information
3.15.2 Product and Service Analysis
3.15.3 Strategies for Company to Deal with the Impact of COVID-19
3.15.4 Wilsonart Sales, Value, Price, Gross Margin 2016-2021
3.16 Abet Laminati Market Performance Analysis
3.16.1 Abet Laminati Basic Information
3.16.2 Product and Service Analysis
3.16.3 Strategies for Company to Deal with the Impact of COVID-19
3.16.4 Abet Laminati Sales, Value, Price, Gross Margin 2016-2021
3.17 Alfa Ica (India) Limited Market Performance Analysis
3.17.1 Alfa Ica (India) Limited Basic Information
3.17.2 Product and Service Analysis
3.17.3 Strategies for Company to Deal with the Impact of COVID-19
3.17.4 Alfa Ica (India) Limited Sales, Value, Price, Gross Margin 2016-2021
3.18 EGGER Market Performance Analysis
3.18.1 EGGER Basic Information
3.18.2 Product and Service Analysis
3.18.3 Strategies for Company to Deal with the Impact of COVID-19
3.18.4 EGGER Sales, Value, Price, Gross Margin 2016-2021
4 Market Segment by Type, Historical Data and Market Forecasts
4.1 Global Decorative High-pressure Laminate (HPL) Production and Value by Type
4.1.1 Global Decorative High-pressure Laminate (HPL) Production by Type 2016-2021
4.1.2 Global Decorative High-pressure Laminate (HPL) Market Value by Type 2016-2021
4.2 Global Decorative High-pressure Laminate (HPL) Market Production, Value and Growth Rate by Type 2016-2021
4.2.1 Horizontal Market Production, Value and Growth Rate
4.2.2 Vertical Market Production, Value and Growth Rate
4.3 Global Decorative High-pressure Laminate (HPL) Production and Value Forecast by Type
4.3.1 Global Decorative High-pressure Laminate (HPL) Production Forecast by Type 2021-2026
4.3.2 Global Decorative High-pressure Laminate (HPL) Market Value Forecast by Type 2021-2026
4.4 Global Decorative High-pressure Laminate (HPL) Market Production, Value and Growth Rate by Type Forecast 2021-2026
4.4.1 Horizontal Market Production, Value and Growth Rate Forecast
4.4.2 Vertical Market Production, Value and Growth Rate Forecast
5 Market Segment by Application, Historical Data and Market Forecasts
5.1 Global Decorative High-pressure Laminate (HPL) Consumption and Value by Application
5.1.1 Global Decorative High-pressure Laminate (HPL) Consumption by Application 2016-2021
5.1.2 Global Decorative High-pressure Laminate (HPL) Market Value by Application 2016-2021
5.2 Global Decorative High-pressure Laminate (HPL) Market Consumption, Value and Growth Rate by Application 2016-2021
5.2.1 Commercially Market Consumption, Value and Growth Rate
5.2.2 Residences Market Consumption, Value and Growth Rate
5.3 Global Decorative High-pressure Laminate (HPL) Consumption and Value Forecast by Application
5.3.1 Global Decorative High-pressure Laminate (HPL) Consumption Forecast by Application 2021-2026
5.3.2 Global Decorative High-pressure Laminate (HPL) Market Value Forecast by Application 2021-2026
5.4 Global Decorative High-pressure Laminate (HPL) Market Consumption, Value and Growth Rate by Application Forecast 2021-2026
5.4.1 Commercially Market Consumption, Value and Growth Rate Forecast
5.4.2 Residences Market Consumption, Value and Growth Rate Forecast
6 Global Decorative High-pressure Laminate (HPL) by Region, Historical Data and Market Forecasts
6.1 Global Decorative High-pressure Laminate (HPL) Sales by Region 2016-2021
6.2 Global Decorative High-pressure Laminate (HPL) Market Value by Region 2016-2021
6.3 Global Decorative High-pressure Laminate (HPL) Market Sales, Value and Growth Rate by Region 2016-2021
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 South America
6.3.5 Middle East and Africa
6.4 Global Decorative High-pressure Laminate (HPL) Sales Forecast by Region 2021-2026
6.5 Global Decorative High-pressure Laminate (HPL) Market Value Forecast by Region 2021-2026
6.6 Global Decorative High-pressure Laminate (HPL) Market Sales, Value and Growth Rate Forecast by Region 2021-2026
6.6.1 North America
6.6.2 Europe
6.6.3 Asia Pacific
6.6.4 South America
6.6.5 Middle East and Africa
7 United State Market Size Analysis 2016-2026
7.1 United State Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
7.2 United State Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
7.3 United State Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
8 Canada Market Size Analysis 2016-2026
8.1 Canada Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
8.2 Canada Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
8.3 Canada Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
9 Germany Market Size Analysis 2016-2026
9.1 Germany Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
9.2 Germany Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
9.3 Germany Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
10 UK Market Size Analysis 2016-2026
10.1 UK Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
10.2 UK Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
10.3 UK Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
11 France Market Size Analysis 2016-2026
11.1 France Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
11.2 France Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
11.3 France Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
12 Italy Market Size Analysis 2016-2026
12.1 Italy Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
12.2 Italy Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
12.3 Italy Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
13 Spain Market Size Analysis 2016-2026
13.1 Spain Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
13.2 Spain Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
13.3 Spain Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
14 Russia Market Size Analysis 2016-2026
14.1 Russia Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
14.2 Russia Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
14.3 Russia Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
15 China Market Size Analysis 2016-2026
15.1 China Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
15.2 China Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
15.3 China Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
16 Japan Market Size Analysis 2016-2026
16.1 Japan Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
16.2 Japan Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
16.3 Japan Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
17 South Korea Market Size Analysis 2016-2026
17.1 South Korea Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
17.2 South Korea Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
17.3 South Korea Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
18 Australia Market Size Analysis 2016-2026
18.1 Australia Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
18.2 Australia Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
18.3 Australia Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
19 Thailand Market Size Analysis 2016-2026
19.1 Thailand Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
19.2 Thailand Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
19.3 Thailand Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
20 Brazil Market Size Analysis 2016-2026
20.1 Brazil Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
20.2 Brazil Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
20.3 Brazil Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
21 Argentina Market Size Analysis 2016-2026
21.1 Argentina Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
21.2 Argentina Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
21.3 Argentina Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
22 Chile Market Size Analysis 2016-2026
22.1 Chile Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
22.2 Chile Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
22.3 Chile Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
23 South Africa Market Size Analysis 2016-2026
23.1 South Africa Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
23.2 South Africa Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
23.3 South Africa Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
24 Egypt Market Size Analysis 2016-2026
24.1 Egypt Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
24.2 Egypt Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
24.3 Egypt Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
25 UAE Market Size Analysis 2016-2026
25.1 UAE Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
25.2 UAE Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
25.3 UAE Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
26 Saudi Arabia Market Size Analysis 2016-2026
26.1 Saudi Arabia Decorative High-pressure Laminate (HPL) Value and Market Growth 2016-2021
26.2 Saudi Arabia Decorative High-pressure Laminate (HPL) Sales and Market Growth 2016-2021
26.3 Saudi Arabia Decorative High-pressure Laminate (HPL) Market Value Forecast 2021-2026
27 Market Dynamic Analysis and Development Suggestions
27.1 Market Drivers
27.2 Market Development Constraints
27.3 PEST Analysis
27.3.1 Political Factors
27.3.2 Economic Factors
27.3.3 Social Factors
27.3.4 Technological Factors
27.4 Industry Trends Under COVID-19
27.4.1 Risk Assessment on COVID-19
27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
27.5 Market Entry Strategy Analysis
27.5.1 Market Definition
27.5.2 Client
27.5.3 Distribution Model
27.5.4 Product Messaging and Positioning
27.5.5 Price
27.6 Advice on Entering the Market
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