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Global Cross-Channel Performance Advertising Platform Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035

  • PUBLISHED ON
  • 3/1/2023
  • NO OF PAGES
  • 239
  • CATEGORY
  • Information Technology
Cross-Channel Performance Advertising Platform market report presents a global overview of market shares, size, statistics, trends, demand, revenue and growth opportunities by key players, regions and countries. This report offers a complete market overview during the past, present, and the forecast period till 2032 which helps to identify future opportunities, risk factors, growing areas. Report also highlight on recent developments, technological innovations, market affecting factors, demographics analysis, demand and supply chain which gives brief strategy of market growth during the forecast period. It also gives in-depth insights on SWOT and PESTLE analysis based on industry segmentations and regional developments.

Market Overview:
The report provides a basic overview of the industry including definitions, classifications, and industry chain structure. The Cross-Channel Performance Advertising Platform market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status. Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand, price, revenue and gross margins.

Report Scope:
The primary and secondary research is done in order to access up-to-date government regulations, market information and industry data. Data were collected from the Cross-Channel Performance Advertising Platform manufacturers, distributors, end users, industry associations, governments’ industry bureaus, industry publications, industry experts, third party database, and our in-house databases. The report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and market dynamics to micro details of segment by type, application and region and as a result provides a holistic view of as well as a deep insight into the Cross-Channel Performance Advertising Platform market covering all its essential aspects.

Global Cross-Channel Performance Advertising Platform Market: Segmentations


Global Cross-Channel Performance Advertising Platform Market: By Types
Cloud-based
On-premise

Global Cross-Channel Performance Advertising Platform Market: By Applications
Small Business
Medium Business
Large Enterprises

Global Cross-Channel Performance Advertising Platform Market: Major Players
Facebook
Marin Software
Marilyn
Adobe
Accenture
Improvado
Sizmek
Kenshoo
AdRoll
Choozle
Twitter
Google Ads
Apple Search
App Lovin
Chartboost
Vungle
IronSource
Cross Install

Global Cross-Channel Performance Advertising Platform Market: By Regions
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Argentina, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)


Key Benefits:
• The analysis provides an overview of the factors driving and limiting the growth of the market including trends, structure and others.
• Market estimation for type and geographic segments is derived from the current market scenario and expected market trends.
• Porter’s Five Force Model and SWOT analysis are used to study the global Cross-Channel Performance Advertising Platform market and would help stakeholders make strategic decisions.
• The analysis assists in understanding the strategies adopted by the companies for the growth of this market.
• In-depth analysis of the types of Cross-Channel Performance Advertising Platform would help in identifying future applications in this market.

Reasons to Purchase this Report:
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

Objectives of the Study:
• To provide with an exhaustive analysis on the Cross-Channel Performance Advertising Platform Market by Product, By Application, By End User and by Region.
• To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
• To evaluate and forecast micro-markets and the overall market
• To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
• To record and evaluate competitive landscape mapping- product launches, technological advancements, mergers and expansions
Base Year: 2023
Historic Year: 2016-2022
Forecast: 2024-2035
1 Market Overview
1.1 Product Overview and Scope of Cross-Channel Performance Advertising Platform
1.2 Classification of Cross-Channel Performance Advertising Platform by Type
1.2.1 Overview: Global Cross-Channel Performance Advertising Platform Market Size by Type: 2017 Versus 2022 Versus 2032
1.2.2 Global Cross-Channel Performance Advertising Platform Revenue Market Share by Type in 2022
1.2.3 Cloud-based
1.2.4 On-premise
1.3 Global Cross-Channel Performance Advertising Platform Market by Application
1.3.1 Overview: Global Cross-Channel Performance Advertising Platform Market Size by Application: 2017 Versus 2022 Versus 2032
1.3.2 Small Business
1.3.3 Medium Business
1.3.4 Large Enterprises
1.4 Global Cross-Channel Performance Advertising Platform Market Size & Forecast
1.5 Global Cross-Channel Performance Advertising Platform Market Size and Forecast by Region
1.5.1 Global Cross-Channel Performance Advertising Platform Market Size by Region: 2017 VS 2022 VS 2032
1.5.2 Global Cross-Channel Performance Advertising Platform Market Size by Region, (2016-2021)
1.5.3 North America Cross-Channel Performance Advertising Platform Market Size and Prospect (2017-2032)
1.5.4 Europe Cross-Channel Performance Advertising Platform Market Size and Prospect (2017-2032)
1.5.5 Asia-Pacific Cross-Channel Performance Advertising Platform Market Size and Prospect (2017-2032)
1.5.6 South America Cross-Channel Performance Advertising Platform Market Size and Prospect (2017-2032)
1.5.7 Middle East and Africa Cross-Channel Performance Advertising Platform Market Size and Prospect (2017-2032)
1.6 Market Drivers, Restraints and Trends
1.6.1 Cross-Channel Performance Advertising Platform Market Drivers
1.6.2 Cross-Channel Performance Advertising Platform Market Restraints
1.6.3 Cross-Channel Performance Advertising Platform Trends Analysis
2 Company Profiles
2.1 Facebook
2.1.1 Facebook Details
2.1.2 Facebook Major Business
2.1.3 Facebook Cross-Channel Performance Advertising Platform Product and Solutions
2.1.4 Facebook Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.1.5 Facebook Recent Developments and Future Plans
2.2 Marin Software
2.2.1 Marin Software Details
2.2.2 Marin Software Major Business
2.2.3 Marin Software Cross-Channel Performance Advertising Platform Product and Solutions
2.2.4 Marin Software Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.2.5 Marin Software Recent Developments and Future Plans
2.3 Marilyn
2.3.1 Marilyn Details
2.3.2 Marilyn Major Business
2.3.3 Marilyn Cross-Channel Performance Advertising Platform Product and Solutions
2.3.4 Marilyn Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.3.5 Marilyn Recent Developments and Future Plans
2.4 Adobe
2.4.1 Adobe Details
2.4.2 Adobe Major Business
2.4.3 Adobe Cross-Channel Performance Advertising Platform Product and Solutions
2.4.4 Adobe Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.4.5 Adobe Recent Developments and Future Plans
2.5 Accenture
2.5.1 Accenture Details
2.5.2 Accenture Major Business
2.5.3 Accenture Cross-Channel Performance Advertising Platform Product and Solutions
2.5.4 Accenture Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.5.5 Accenture Recent Developments and Future Plans
2.6 Improvado
2.6.1 Improvado Details
2.6.2 Improvado Major Business
2.6.3 Improvado Cross-Channel Performance Advertising Platform Product and Solutions
2.6.4 Improvado Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.6.5 Improvado Recent Developments and Future Plans
2.7 Sizmek
2.7.1 Sizmek Details
2.7.2 Sizmek Major Business
2.7.3 Sizmek Cross-Channel Performance Advertising Platform Product and Solutions
2.7.4 Sizmek Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.7.5 Sizmek Recent Developments and Future Plans
2.8 Kenshoo
2.8.1 Kenshoo Details
2.8.2 Kenshoo Major Business
2.8.3 Kenshoo Cross-Channel Performance Advertising Platform Product and Solutions
2.8.4 Kenshoo Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.8.5 Kenshoo Recent Developments and Future Plans
2.9 AdRoll
2.9.1 AdRoll Details
2.9.2 AdRoll Major Business
2.9.3 AdRoll Cross-Channel Performance Advertising Platform Product and Solutions
2.9.4 AdRoll Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.9.5 AdRoll Recent Developments and Future Plans
2.10 Choozle
2.10.1 Choozle Details
2.10.2 Choozle Major Business
2.10.3 Choozle Cross-Channel Performance Advertising Platform Product and Solutions
2.10.4 Choozle Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.10.5 Choozle Recent Developments and Future Plans
2.11 Twitter
2.11.1 Twitter Details
2.11.2 Twitter Major Business
2.11.3 Twitter Cross-Channel Performance Advertising Platform Product and Solutions
2.11.4 Twitter Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.11.5 Twitter Recent Developments and Future Plans
2.12 Google Ads
2.12.1 Google Ads Details
2.12.2 Google Ads Major Business
2.12.3 Google Ads Cross-Channel Performance Advertising Platform Product and Solutions
2.12.4 Google Ads Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.12.5 Google Ads Recent Developments and Future Plans
2.13 Apple Search
2.13.1 Apple Search Details
2.13.2 Apple Search Major Business
2.13.3 Apple Search Cross-Channel Performance Advertising Platform Product and Solutions
2.13.4 Apple Search Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.13.5 Apple Search Recent Developments and Future Plans
2.14 App Lovin
2.14.1 App Lovin Details
2.14.2 App Lovin Major Business
2.14.3 App Lovin Cross-Channel Performance Advertising Platform Product and Solutions
2.14.4 App Lovin Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.14.5 App Lovin Recent Developments and Future Plans
2.15 Chartboost
2.15.1 Chartboost Details
2.15.2 Chartboost Major Business
2.15.3 Chartboost Cross-Channel Performance Advertising Platform Product and Solutions
2.15.4 Chartboost Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.15.5 Chartboost Recent Developments and Future Plans
2.16 Vungle
2.16.1 Vungle Details
2.16.2 Vungle Major Business
2.16.3 Vungle Cross-Channel Performance Advertising Platform Product and Solutions
2.16.4 Vungle Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.16.5 Vungle Recent Developments and Future Plans
2.17 IronSource
2.17.1 IronSource Details
2.17.2 IronSource Major Business
2.17.3 IronSource Cross-Channel Performance Advertising Platform Product and Solutions
2.17.4 IronSource Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.17.5 IronSource Recent Developments and Future Plans
2.18 Cross Install
2.18.1 Cross Install Details
2.18.2 Cross Install Major Business
2.18.3 Cross Install Cross-Channel Performance Advertising Platform Product and Solutions
2.18.4 Cross Install Cross-Channel Performance Advertising Platform Revenue, Gross Margin and Market Share (2017-2022)
2.18.5 Cross Install Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Cross-Channel Performance Advertising Platform Revenue and Share by Players (2017-2022)
3.2 Market Concentration Rate
3.2.1 Top 3 Cross-Channel Performance Advertising Platform Players Market Share
3.2.2 Top 10 Cross-Channel Performance Advertising Platform Players Market Share
3.2.3 Market Competition Trend
3.3 Cross-Channel Performance Advertising Platform Players Head Office, Products and Services Provided
3.4 Mergers & Acquisitions
3.5 New Entrants and Expansion Plans
4 Market Size Segment by Type
4.1 Global Cross-Channel Performance Advertising Platform Revenue and Market Share by Type (2016-2021)
4.2 Global Cross-Channel Performance Advertising Platform Market Forecast by Type (2021-2026)
5 Market Size Segment by Application
5.1 Global Cross-Channel Performance Advertising Platform Revenue Market Share by Application (2016-2021)
5.2 Cross-Channel Performance Advertising Platform Market Forecast by Application (2021-2026)
6 North America by Country, by Type, and by Application
6.1 North America Cross-Channel Performance Advertising Platform Revenue by Type (2017-2032)
6.2 North America Cross-Channel Performance Advertising Platform Revenue by Application (2017-2032)
6.3 North America Cross-Channel Performance Advertising Platform Market Size by Country
6.3.1 North America Cross-Channel Performance Advertising Platform Revenue by Country (2017-2032)
6.3.2 United States Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
6.3.3 Canada Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
6.3.4 Mexico Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
7 Europe by Country, by Type, and by Application
7.1 Europe Cross-Channel Performance Advertising Platform Revenue by Type (2017-2032)
7.2 Europe Cross-Channel Performance Advertising Platform Revenue by Application (2017-2032)
7.3 Europe Cross-Channel Performance Advertising Platform Market Size by Country
7.3.1 Europe Cross-Channel Performance Advertising Platform Revenue by Country (2017-2032)
7.3.2 Germany Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
7.3.3 France Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
7.3.4 United Kingdom Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
7.3.5 Russia Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
7.3.6 Italy Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
8 Asia-Pacific by Region, by Type, and by Application
8.1 Asia-Pacific Cross-Channel Performance Advertising Platform Revenue by Type (2017-2032)
8.2 Asia-Pacific Cross-Channel Performance Advertising Platform Revenue by Application (2017-2032)
8.3 Asia-Pacific Cross-Channel Performance Advertising Platform Market Size by Region
8.3.1 Asia-Pacific Cross-Channel Performance Advertising Platform Revenue by Region (2017-2032)
8.3.2 China Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
8.3.3 Japan Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
8.3.4 South Korea Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
8.3.5 India Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
8.3.6 Southeast Asia Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
8.3.7 Australia Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
9 South America by Country, by Type, and by Application
9.1 South America Cross-Channel Performance Advertising Platform Revenue by Type (2017-2032)
9.2 South America Cross-Channel Performance Advertising Platform Revenue by Application (2017-2032)
9.3 South America Cross-Channel Performance Advertising Platform Market Size by Country
9.3.1 South America Cross-Channel Performance Advertising Platform Revenue by Country (2017-2032)
9.3.2 Brazil Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
9.3.3 Argentina Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
10 Middle East & Africa by Country, by Type, and by Application
10.1 Middle East & Africa Cross-Channel Performance Advertising Platform Revenue by Type (2017-2032)
10.2 Middle East & Africa Cross-Channel Performance Advertising Platform Revenue by Application (2017-2032)
10.3 Middle East & Africa Cross-Channel Performance Advertising Platform Market Size by Country
10.3.1 Middle East & Africa Cross-Channel Performance Advertising Platform Revenue by Country (2017-2032)
10.3.2 Turkey Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
10.3.3 Saudi Arabia Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
10.3.4 UAE Cross-Channel Performance Advertising Platform Market Size and Forecast (2017-2032)
11 Research Findings and Conclusion
12 Appendix
12.1 Methodology
12.2 Research Process and Data Source
12.3 Disclaimer

Quality Assurance Process

  1. We Market Research’s Quality Assurance program strives to deliver superior value to our clients.

We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.

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