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Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size By Segmentations, Top Key Players, Trend, Future Development & Forecast 2024-2035

  • PUBLISHED ON
  • 11/23/2022
  • NO OF PAGES
  • 230
  • CATEGORY
  • Information Technology
The competitive landscape analysis of Demand Side Platforms (DSP) For Programmatic Advertising Market uncovers detailed company profiles, revenue shares, portfolio innovations, regional product footprint, key developmental strategies, pricing structure, target markets, and near-term plans of market leaders. This entire section helps readers gain an essence of what is driving competition and what would help them stand out to win new target markets.

Market estimates and forecast are backed by an extensive primary research, further complemented by on-point secondary research of Demand Side Platforms (DSP) For Programmatic Advertising Market. The research analysts have invested significant time and effort in gathering critical industry information from KIPs such as OEMs, top suppliers and distributors, and government bodies.

Demand Side Platforms (DSP) For Programmatic Advertising market is segmented by Company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Demand Side Platforms (DSP) For Programmatic Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2022-2030.


Global Demand Side Platforms (DSP) For Programmatic Advertising Market: By Types
Cloud based
On Premise

Global Demand Side Platforms (DSP) For Programmatic Advertising Market: By Applications
Retail
Recreation
Banking
Transportation
Other

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

Global Demand Side Platforms (DSP) For Programmatic Advertising Market: Top Key Players
Facebook Ads Manager
Rocket Fuel
MediaMath
Amazon (AAP)
DoubleClick
LiveRamp
Choozle
TubeMogul
BrightRoll
Amazon (AAP)


Global Demand Side Platforms (DSP) For Programmatic Advertising Market: Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.

Reasons to Purchase Demand Side Platforms (DSP) For Programmatic Advertising Market Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come

Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
Base Year: 2023
Historic Year: 2016-2022
Forecast: 2024-2035
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Size Growth Rate by Type: 2016 VS 2021 VS 2030
1.2.2 Cloud based
1.2.3 On Premise
1.3 Market by Application
1.3.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Share by Application: 2016 VS 2021 VS 2030
1.3.2 Retail
1.3.3 Recreation
1.3.4 Banking
1.3.5 Transportation
1.3.6 Other
1.4 Study Objectives
1.5 Years Considered

2 Global Growth Trends
2.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Perspective (2016-2030)
2.2 Demand Side Platforms (DSP) For Programmatic Advertising Growth Trends by Regions
2.2.1 Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Regions: 2016 VS 2021 VS 2030
2.2.2 Demand Side Platforms (DSP) For Programmatic Advertising Historic Market Share by Regions (2016-2021)
2.2.3 Demand Side Platforms (DSP) For Programmatic Advertising Forecasted Market Size by Regions (2022-2030)
2.3 Demand Side Platforms (DSP) For Programmatic Advertising Industry Dynamic
2.3.1 Demand Side Platforms (DSP) For Programmatic Advertising Market Trends
2.3.2 Demand Side Platforms (DSP) For Programmatic Advertising Market Drivers
2.3.3 Demand Side Platforms (DSP) For Programmatic Advertising Market Challenges
2.3.4 Demand Side Platforms (DSP) For Programmatic Advertising Market Restraints

3 Competition Landscape by Key Players
3.1 Global Top Demand Side Platforms (DSP) For Programmatic Advertising Players by Revenue
3.1.1 Global Top Demand Side Platforms (DSP) For Programmatic Advertising Players by Revenue (2016-2021)
3.1.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Revenue Market Share by Players (2016-2021)
3.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.3 Players Covered: Ranking by Demand Side Platforms (DSP) For Programmatic Advertising Revenue
3.4 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Concentration Ratio
3.4.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Demand Side Platforms (DSP) For Programmatic Advertising Revenue in 2020
3.5 Demand Side Platforms (DSP) For Programmatic Advertising Key Players Head office and Area Served
3.6 Key Players Demand Side Platforms (DSP) For Programmatic Advertising Product Solution and Service
3.7 Date of Enter into Demand Side Platforms (DSP) For Programmatic Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans

4 Demand Side Platforms (DSP) For Programmatic Advertising Breakdown Data by Type
4.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Historic Market Size by Type (2016-2021)
4.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Forecasted Market Size by Type (2022-2030)

5 Demand Side Platforms (DSP) For Programmatic Advertising Breakdown Data by Application
5.1 Global Demand Side Platforms (DSP) For Programmatic Advertising Historic Market Size by Application (2016-2021)
5.2 Global Demand Side Platforms (DSP) For Programmatic Advertising Forecasted Market Size by Application (2022-2030)

6 North America
6.1 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2016-2030)
6.2 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type
6.2.1 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2021)
6.2.2 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2022-2030)
6.2.3 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2030)
6.3 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application
6.3.1 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2021)
6.3.2 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2022-2030)
6.3.3 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2030)
6.4 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country
6.4.1 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2016-2021)
6.4.2 North America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2022-2030)
6.4.3 United States
6.4.3 Canada

7 Europe
7.1 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2016-2030)
7.2 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type
7.2.1 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2021)
7.2.2 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2022-2030)
7.2.3 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2030)
7.3 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application
7.3.1 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2021)
7.3.2 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2022-2030)
7.3.3 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2030)
7.4 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country
7.4.1 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2016-2021)
7.4.2 Europe Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2022-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic

8 Asia-Pacific
8.1 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2016-2030)
8.2 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type
8.2.1 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2021)
8.2.2 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2022-2030)
8.2.3 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2030)
8.3 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application
8.3.1 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2021)
8.3.2 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2022-2030)
8.3.3 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2030)
8.4 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Region
8.4.1 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Region (2016-2021)
8.4.2 Asia-Pacific Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Region (2022-2030)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia

9 Latin America
9.1 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2016-2030)
9.2 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type
9.2.1 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2021)
9.2.2 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2022-2030)
9.2.3 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2030)
9.3 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application
9.3.1 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2021)
9.3.2 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2022-2030)
9.3.3 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2030)
9.4 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country
9.4.1 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2016-2021)
9.4.2 Latin America Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2022-2030)
9.4.3 Mexico
9.4.4 Brazil

10 Middle East & Africa
10.1 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size (2016-2030)
10.2 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type
10.2.1 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2021)
10.2.2 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2022-2030)
10.2.3 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Type (2016-2030)
10.3 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application
10.3.1 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2021)
10.3.2 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2022-2030)
10.3.3 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Application (2016-2030)
10.4 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country
10.4.1 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2016-2021)
10.4.2 Middle East & Africa Demand Side Platforms (DSP) For Programmatic Advertising Market Size by Country (2022-2030)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE

11 Key Players Profiles
11.1 Facebook Ads Manager
11.1.1 Facebook Ads Manager Company Details
11.1.2 Facebook Ads Manager Business Overview
11.1.3 Facebook Ads Manager Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.1.4 Facebook Ads Manager Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.1.5 Facebook Ads Manager Recent Development
11.2 Rocket Fuel
11.2.1 Rocket Fuel Company Details
11.2.2 Rocket Fuel Business Overview
11.2.3 Rocket Fuel Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.2.4 Rocket Fuel Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.2.5 Rocket Fuel Recent Development
11.3 MediaMath
11.3.1 MediaMath Company Details
11.3.2 MediaMath Business Overview
11.3.3 MediaMath Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.3.4 MediaMath Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.3.5 MediaMath Recent Development
11.4 Amazon (AAP)
11.4.1 Amazon (AAP) Company Details
11.4.2 Amazon (AAP) Business Overview
11.4.3 Amazon (AAP) Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.4.4 Amazon (AAP) Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.4.5 Amazon (AAP) Recent Development
11.5 DoubleClick
11.5.1 DoubleClick Company Details
11.5.2 DoubleClick Business Overview
11.5.3 DoubleClick Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.5.4 DoubleClick Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.5.5 DoubleClick Recent Development
11.6 LiveRamp
11.6.1 LiveRamp Company Details
11.6.2 LiveRamp Business Overview
11.6.3 LiveRamp Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.6.4 LiveRamp Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.6.5 LiveRamp Recent Development
11.7 Choozle
11.7.1 Choozle Company Details
11.7.2 Choozle Business Overview
11.7.3 Choozle Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.7.4 Choozle Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.7.5 Choozle Recent Development
11.8 TubeMogul
11.8.1 TubeMogul Company Details
11.8.2 TubeMogul Business Overview
11.8.3 TubeMogul Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.8.4 TubeMogul Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.8.5 TubeMogul Recent Development
11.9 BrightRoll
11.9.1 BrightRoll Company Details
11.9.2 BrightRoll Business Overview
11.9.3 BrightRoll Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.9.4 BrightRoll Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.9.5 BrightRoll Recent Development
11.10 AppNexus
11.10.1 AppNexus Company Details
11.10.2 AppNexus Business Overview
11.10.3 AppNexus Demand Side Platforms (DSP) For Programmatic Advertising Introduction
11.10.4 AppNexus Revenue in Demand Side Platforms (DSP) For Programmatic Advertising Business (2016-2021)
11.10.5 AppNexus Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

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Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


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Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.

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